The term "ad tech," which is short for advertising technology, broadly refers to different types of analytics and digital tools used in the context of advertising.

AdTech is the umbrella term for the software and tools that help agencies and brands target, deliver, and analyse their digital advertising efforts. Ad Tech solutions allow you to see bigger picture regarding your campaign and lets you make use of it to maximum effect.

Join us at AdTech Conclave in Melbourne to get a chance to explore the topics of today to literally create tomorrow. Ideas are crashed together, new thinking discovered and partnerships formed. Its a unique opportunity to break through the everyday barriers that constrict us in advertising and marketing.

The immersive event is a playground for technology and media communities to assemble and share new ideas. Subsequently, it is a great opportunity to make contacts, build relationships and define innovative strategies.