Great customer experiences can set a brand apart and increase revenue growth, customer retention rates, and customer lifetime value. Technology is the key enabler of modern brand and customer experiences. At WPP we believe in combining together creativity and expertise in technology and data with the purpose of building better futures for its people and clients. The 5G is the fifth generation of wireless technology now rolling out in Australia that will change everything again. The connectivity benefits of 5G will make people and businesses more dynamic, efficient and give consumers access to more content experiences faster than ever before. Super-connected mobile apps, working in a new world of autonomous cars, smart communities, industrial IoT, immersive education. Are you ready to learn how to create brand magic for your company?

Adam is a pioneering executive in customer first digital transformation experiences working at the intersection between digital media, platforms, content creation, technology, business strategy and customer relationship management.
Adam is currently the Executive Director Marketing Technology at WPP Australia & New Zealand. Previously, Adam was Chief Digital Officer of Dentsu Aegis Network based in Singapore and over fourteen years in Omnicom in various roles from a founder of Tribal DDB Worldwide in Australia and Hong Kong.
A Vice President of Proximity Worldwide based in San Francisco as well as client side roles at Telstra Corporation Senior Leadership Executive team responsible for shaping and setting the overall strategic direction and execution of the company’s digital media mobile content services and advertising sales for Australia’s largest telecommunication and media company.
He has also been an Entertainment Producer at the Microsoft Network and an Executive Producer at News Interactive.
Adam is a graduate of the Australian Film & Television school and a qualified sound engineer and in past lives worked on Australian film classics as Babe, Priscilla Queen of the Desert and Moulin Rouge.
Adam, has a proven background and passion in establishing and leading teams to create new innovative consumer digital services, applications, programs and platforms that find audience, build engagement and deliver market share.