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Overview of the event

The foundational steps in creating a B2B Marketing Strategy are developing our vision, defining our audience, identifying tactics, putting content and campaigns into motion, and then continually measuring for optimization.

The purpose of our upcoming B2B Marketing Innovation conference in Sydney is to get the next gen Marketing thought-leaders to share their experiences and ideas of innovations in B2B Marketing they are doing in their organisations or their clients. Apart from a great learning opportunity, the summit also provides an opportunity to build your network of contacts and find potential business partners. Whether you intend to give a presentation or attend as a visitor, the events below should be a fixture in every digital marketer’s annual calendar.

It offers valuable insights and cover a wide variety of disciplines in the marketing sphere. This event offer something for everyone.







Facts & Figures About The Event

7 Speakers
7 Topics
50 Tickets

Conference Schedule

Digital Marketing and B2B Marketing Innovation Summit, Sydney
X Topic Abstract

My presentation will cover:

- The world of digital marketing and the opportunities it presents
- B2B marketing and main challenges
- The process and methodology of building a digital marketing strategy for B2B businesses
- Innovation in B2B communications

Speaker Profile

Yusuf Pingar is an awarded marketing leader with more than 15 years global experience in advertising, consulting and working with brands like Audi, Harley-Davidson, CNBC, Citibank, Pepsi, Colgate-Palmolive and Government of Dubai companies. With an extremely rich marketing background encompassing automotive, banking, FMCG, real estate, technology and many other industries, Yusuf has held leadership roles and has a proven track record of transforming companies and their business approach towards growth and success. Yusuf specialises in business and marketing strategy driving innovation in marketing. He currently heads marketing and inside sales at Australia's favourite Sydney based Edutech platform - Sentral.

X Topic Abstract

GymShark Case Study - Studying how one of the top digital brands rose to their heights of success through their ingenious marketing and brand Awareness. Breaking down the biggest concepts that their success can be attributed to.

X Topic Abstract

‘Digital is based on recommendation engines that are backward-looking i.e., they look at historical data, and trying to improve the prediction whilst at the same time, assuming that complete consumer preferences are contained in the data.
Complete consumer preferences can only be determined by understanding the consumer-based perception of total market set of products the consumer chooses from in an open market when deciding to buy.
This forward-looking approach which pre-empts consumer choices, is established by applying psychology-based preference elicitation methods on the total market and then simulating synthetic populations to guide the recommendation engines in order to optimize targeting.
This talk will demonstrate the impact of using psychology-based heuristic science on digital targeting across three industry examples that Strategic Precision has applied this leading approach to improve digital targeting.’

X Topic Abstract

Content trends are ever evolving and changing. With the changing times, marketers are absolutely obsessed with new things, New platforms, New products and, above all else, new ideas. Along with new ideas, it’s extremely important for marketers to have the right content strategy, for the right audience, at the right time and place. Join this session to learn about the latest B2B Content Marketing trends.

Speaker profile

Mohammad Danish is a product marketing leader at SAP.His current role spans across brand, demand and communication management for customers across Australia and New Zealand.
Before SAP, he’s served in senior marketing roles for organisations such as Microsoft and IBM. He also spent 3 years in the advertising industry working for some leading agencies. He’s worked in areas such enterprise marketing, demand management, brand management andadvertising for the last 15 years. He is an avid content consumer. Topics he’s passionate about are marketing, technology and leadership and sports. He currently lives in Sydneyand the best way to reach him is LinkedIn or Twitter!
Twitter: https://twitter.com/danish_md
Linkedin: https://www.linkedin.com/in/danishmd/

X Topic Abstract

Marketing teams are going through unprecedented change as MarTech, AdTech & DigiTech offer a myriad of options for digitisation, automation and streamlining. Marketing teams often have a powerful toolkit or are in the process of buying the right tools, however leaders and teams are not effectively enabled to adopt the change. The pace of change & the depth/breadth of change are making it difficult for companies to keep up and marketing teams are feeling change fatigue, confusion and ill prepared for what the future state demands. This talk covers the fundamentals of change for Marketing Automation. How do you prepare for change, communicate change and embed the change to help ensure successful Martech outcomes. This talk will bring to light useful and practical guidance of how to approach change and also cover specific use case stories and experiences from recent B2B implementations.

Speaker Profile

Sheree Morrison is a co-founder of Collagis Pty Ltd, a company specialising in Organisational Effectiveness where she leads a Practice focussed on Marketing Automation Change. She is an expert in Martech transformation and data driven marketing, having spent over 13 years leading large and complex programs at companies such as Telstra and Qantas Loyalty. Sheree has a PostGrad certificate in Executive Management and Development, is a Salesforce accredited email specialist, a Change Management practitioner, Meditation teacher and Psychology graduate as well as a former winner of the ADMA Australian Young Marketer of the year award. Her extensive and diverse experiences has given her a unique insider’s perspective of what it takes to make Martech change stick and how to conquer the “People” side of Martech change.

X Topic Abstract

Five years ago The Startup Business was founded by Dr Ross McKenzie.
Starting with no brand, products, services, or customers, a different approach to growing and scaling the business was taken, that would get results fast.
Today, The Startup Business supports a global client base, a team of 500, and partners with organisations like Microsoft, Freshworks and UiPath, to provide a holistic ecosystem for entrepreneurs, startups, SMBs& SMEs with Education, Coaching, Advisory, and RPA & AI Outsourcing services.
In this presentation you will learn how The Startup Business leveraged multiple digital marketing platforms, and took massive, consistent, but focused action. You will also hear about the stuff ups and failures, so that you can take these lessons and implement them into your own business or organisation.

Speaker profile

Dr Ross McKenzie is a leading expert authority on Disruptive Innovation and Industry 4.0. will be sharinghow you can create a massive digital ecosystem to grow & scale your business, or professional practice.
For over 25 years he’s helped enterprises, reinvent themselves to grow and scale.
Ross’s career includes senior executive and advisory roles with global corporations.
His doctoral research investigated how firms can be successful in The New Economy - a global ecosystem that is borderless, which we refer todayas the fourth industrial revolution orIndustry 4.0.
Rossis a prolific contributor of thought leadership, including his quarterly publication of Startup, as well as mentoring and advising businesses, in his role as Founder & CEO of The Startup Business.

X Topic Abstract

• Customer Centricity – beyond a buzz word
• Examples of stats – where customer centricity yields benefit
• Lower Cost of Acquisition
• Increased Customer Lifetime Value
• Where to start?
• Segmenting Consider the company data within your organisation
• Is it accurate? Is it reliable?
• Using additional frameworks/tools to segment clientele (visual examples)
• Understanding their habits beyond their work (visual examples)
• Talk, talk, talk with various stakeholders– getting feedback
• Don’t build the experience we assume they want from behind a corporate desk
• Brand where your organisation needs growth the most
• Tricks & tips on assessing ROMI (visual examples)
• ‘Stalking’ with your brand – building connectivity in your MARCOMM strategy
• Measure, test, measure – repeat = continuous improvement assessing
• CLV (visual examples)
• COA (visual examples) • Q&A

Speaker Profile

Experienced professional identifying key insights for strategic brand management and profit optimisation. Kelley is a solutions-based marketer with a strong customer centric service focus and a passion for obtaining the highest yield results. She will share her tips on how to ‘chase’ the right customers with your brand, whilst managing the budget accordingly. Recently returned from Harvard Business School in June 2019, Kelley will share some of the latest techniques in using data analysis & analytics to demonstrate tangible success for customer centric campaigns.

X Topic Abstract

It used to be that brand was king but today, people talk and brands listen. Buyers are independently discovering and researching products and they are influenced by peer reviews more than brand marketing. Buyers consider peers as credible as technical and academic experts, which is why the customer voice is so important and why a successful marketing strategy needs to be customer-centric. ,

X Topic Abstract

While many intuitively feel that marketing is important, assessing the value it brings to the organisation is not always clear to the CEO and CFO. CMOs need to be able to run the numbers to ensure the marketing spend is synchronised with the organisation goal.
Key concepts: ROAS, Sales Processes, Use of CRM, Tracking.

X Topic Abstract

Since Microsoft Dynamics was launched in Australia in 2004, marketing has always been playing catchup.
Click Dimensions solves this problem by providing full marketing automation native to Microsoft Dynamics 365.
In this presentation, Gill Walker shares how ClickDimensions is your technology of choice to break the barriers of marketing (and marketing automation) if you are an organisations of any type using Microsoft Dynamics 365.
Gill will highlight the key issues in Marketing Automation and show how ClickDimensions delivers return on investment.

X Topic Abstract

Speaker Profile

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Our Sponsors


Media Partners




Our Past Sponsors


Media Partner



Sponsors






Our Speakers


Hamid Khan

Product Segment Manager-Repairs and Grouts

Parchem Construction Supplies Pty Ltd


Sheree Morrison

co-founder

Collagis Pty Ltd


Kelley Krause

Marketing Manager

Lowes Petroleum Service


Yusuf pingar

Head of Marketing

Sentral


Stewart Humphreys-Grey

Senior vice President & Executive Director

Box Hill Institute


Ratnesh Pandey

Marketing Leader

FreightExchange


Mohammad Danish

Marketing Lead SAP Cloud Platform, Data Management, Leonardo, IT Audience

SAP


Gill Walker

Founder and Managing Director

Opsis


Dr Ross McKenzie

Consultant

1.21 GWs


Dr. Con Menictas

CEO

Strategic Precision


Lucy Lin

Founder

Forestlyn


Edward Zia

Founder

Excellence Above Coaching

Want to become Speaker Please register here Register

Our Pricing

Group of three or more(Early Bird)

AUD 362

Till June 05
Group of three or more(Standard)

AUD 434

Till July 05
Individual(Early Bird)

AUD 577

Till June 05
Individual (Standard)

AUD 722

Till July 05


Our Testimonial

FAQs

Who can attend Digital Marketing and B2B Marketing Innovation Summit in Sydney?

Head Of Channels
Head After Market
Head Of operations
Head Network Development
Chief Distribution Officers
Business Strategy
B2B Marketing
B2B Sales professionals
Digital Marketing Leads

Why to attend Digital Marketing and B2B Marketing Innovation Summit in Sydney?

Understand the state of development of Marketing Automation technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by B2B Marketing Innovation technologies. Using B2B Marketing Innovation as a tool for innovation across your organisation

Are there any prerequisites to attend this program?

No

Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.