My presentation will cover:

- The world of digital marketing and the opportunities it presents
- B2B marketing and main challenges
- The process and methodology of building a digital marketing strategy for B2B businesses
- Innovation in B2B communications

Yusuf Pingar is an awarded marketing leader with more than 15 years global experience in advertising, consulting and working with brands like Audi, Harley-Davidson, CNBC, Citibank, Pepsi, Colgate-Palmolive and Government of Dubai companies. With an extremely rich marketing background encompassing automotive, banking, FMCG, real estate, technology and many other industries, Yusuf has held leadership roles and has a proven track record of transforming companies and their business approach towards growth and success. Yusuf specialises in business and marketing strategy driving innovation in marketing. He currently heads marketing and inside sales at Australia's favourite Sydney based Edutech platform - Sentral.

GymShark Case Study - Studying how one of the top digital brands rose to their heights of success through their ingenious marketing and brand Awareness. Breaking down the biggest concepts that their success can be attributed to.

‘Digital is based on recommendation engines that are backward-looking i.e., they look at historical data, and trying to improve the prediction whilst at the same time, assuming that complete consumer preferences are contained in the data.
Complete consumer preferences can only be determined by understanding the consumer-based perception of total market set of products the consumer chooses from in an open market when deciding to buy.
This forward-looking approach which pre-empts consumer choices, is established by applying psychology-based preference elicitation methods on the total market and then simulating synthetic populations to guide the recommendation engines in order to optimize targeting.
This talk will demonstrate the impact of using psychology-based heuristic science on digital targeting across three industry examples that Strategic Precision has applied this leading approach to improve digital targeting.’

Content trends are ever evolving and changing. With the changing times, marketers are absolutely obsessed with new things, New platforms, New products and, above all else, new ideas. Along with new ideas, it’s extremely important for marketers to have the right content strategy, for the right audience, at the right time and place. Join this session to learn about the latest B2B Content Marketing trends.

Mohammad Danish is a product marketing leader at SAP.His current role spans across brand, demand and communication management for customers across Australia and New Zealand.
Before SAP, he’s served in senior marketing roles for organisations such as Microsoft and IBM. He also spent 3 years in the advertising industry working for some leading agencies. He’s worked in areas such enterprise marketing, demand management, brand management andadvertising for the last 15 years. He is an avid content consumer. Topics he’s passionate about are marketing, technology and leadership and sports. He currently lives in Sydneyand the best way to reach him is LinkedIn or Twitter!
Twitter: https://twitter.com/danish_md
Linkedin: https://www.linkedin.com/in/danishmd/

Marketing teams are going through unprecedented change as MarTech, AdTech & DigiTech offer a myriad of options for digitisation, automation and streamlining. Marketing teams often have a powerful toolkit or are in the process of buying the right tools, however leaders and teams are not effectively enabled to adopt the change. The pace of change & the depth/breadth of change are making it difficult for companies to keep up and marketing teams are feeling change fatigue, confusion and ill prepared for what the future state demands. This talk covers the fundamentals of change for Marketing Automation. How do you prepare for change, communicate change and embed the change to help ensure successful Martech outcomes. This talk will bring to light useful and practical guidance of how to approach change and also cover specific use case stories and experiences from recent B2B implementations.

Sheree Morrison is a co-founder of Collagis Pty Ltd, a company specialising in Organisational Effectiveness where she leads a Practice focussed on Marketing Automation Change. She is an expert in Martech transformation and data driven marketing, having spent over 13 years leading large and complex programs at companies such as Telstra and Qantas Loyalty. Sheree has a PostGrad certificate in Executive Management and Development, is a Salesforce accredited email specialist, a Change Management practitioner, Meditation teacher and Psychology graduate as well as a former winner of the ADMA Australian Young Marketer of the year award. Her extensive and diverse experiences has given her a unique insider’s perspective of what it takes to make Martech change stick and how to conquer the “People” side of Martech change.

Five years ago The Startup Business was founded by Dr Ross McKenzie.
Starting with no brand, products, services, or customers, a different approach to growing and scaling the business was taken, that would get results fast.
Today, The Startup Business supports a global client base, a team of 500, and partners with organisations like Microsoft, Freshworks and UiPath, to provide a holistic ecosystem for entrepreneurs, startups, SMBs& SMEs with Education, Coaching, Advisory, and RPA & AI Outsourcing services.
In this presentation you will learn how The Startup Business leveraged multiple digital marketing platforms, and took massive, consistent, but focused action. You will also hear about the stuff ups and failures, so that you can take these lessons and implement them into your own business or organisation.

Dr Ross McKenzie is a leading expert authority on Disruptive Innovation and Industry 4.0. will be sharinghow you can create a massive digital ecosystem to grow & scale your business, or professional practice.
For over 25 years he’s helped enterprises, reinvent themselves to grow and scale.
Ross’s career includes senior executive and advisory roles with global corporations.
His doctoral research investigated how firms can be successful in The New Economy - a global ecosystem that is borderless, which we refer todayas the fourth industrial revolution orIndustry 4.0.
Rossis a prolific contributor of thought leadership, including his quarterly publication of Startup, as well as mentoring and advising businesses, in his role as Founder & CEO of The Startup Business.

• Customer Centricity – beyond a buzz word
• Examples of stats – where customer centricity yields benefit
• Lower Cost of Acquisition
• Increased Customer Lifetime Value
• Where to start?
• Segmenting Consider the company data within your organisation
• Is it accurate? Is it reliable?
• Using additional frameworks/tools to segment clientele (visual examples)
• Understanding their habits beyond their work (visual examples)
• Talk, talk, talk with various stakeholders– getting feedback
• Don’t build the experience we assume they want from behind a corporate desk
• Brand where your organisation needs growth the most
• Tricks & tips on assessing ROMI (visual examples)
• ‘Stalking’ with your brand – building connectivity in your MARCOMM strategy
• Measure, test, measure – repeat = continuous improvement assessing
• CLV (visual examples)
• COA (visual examples) • Q&A

Experienced professional identifying key insights for strategic brand management and profit optimisation. Kelley is a solutions-based marketer with a strong customer centric service focus and a passion for obtaining the highest yield results. She will share her tips on how to ‘chase’ the right customers with your brand, whilst managing the budget accordingly. Recently returned from Harvard Business School in June 2019, Kelley will share some of the latest techniques in using data analysis & analytics to demonstrate tangible success for customer centric campaigns.

It used to be that brand was king but today, people talk and brands listen. Buyers are independently discovering and researching products and they are influenced by peer reviews more than brand marketing. Buyers consider peers as credible as technical and academic experts, which is why the customer voice is so important and why a successful marketing strategy needs to be customer-centric. ,

While many intuitively feel that marketing is important, assessing the value it brings to the organisation is not always clear to the CEO and CFO. CMOs need to be able to run the numbers to ensure the marketing spend is synchronised with the organisation goal.
Key concepts: ROAS, Sales Processes, Use of CRM, Tracking.

Since Microsoft Dynamics was launched in Australia in 2004, marketing has always been playing catchup.
Click Dimensions solves this problem by providing full marketing automation native to Microsoft Dynamics 365.
In this presentation, Gill Walker shares how ClickDimensions is your technology of choice to break the barriers of marketing (and marketing automation) if you are an organisations of any type using Microsoft Dynamics 365.
Gill will highlight the key issues in Marketing Automation and show how ClickDimensions delivers return on investment.

The world is constantly changing and with advancements in technology. New innovations propel how we do business, and our marketing techniques will also need to adapt in order to stay ahead of the competition. In this talk, we will talk about what innovation marketing is, how it will affect your B2B business and examples of some creative campaigns that are currently being used by leading organisations when leveraging new technologies such as AI and blockchain. It will be insightful and inspiring and it will encourage you to think more creatively about innovation, marketing and the future.

Lucy Lin is the founder of Forestlyn, an innovation marketing consultancy. Lucy is a leader in global technology, AI and blockchain marketing. She is passionate about innovation and emerging technologies and speaks and writes regularly about these topics. Lucy has over 15 years working experience in corporations (American Express, AMP, Qantas, HERE Technologies), medium-size businesses and start-ups. Lucy is a global citizen with working experiences in Australia, Canada, Japan, Taiwan and the UK, and she currently works with innovative organisations and founders to advise them on their go-to-market strategies from local to global audiences. For more information: https://www.forestlyn.com/