The operations landscape is evolving and the silos of sales, marketing and finance operations are becoming extinct. The senior leaders are not interested in the efficiency you built within your MarTech team or group. They are interested in how your technology operations can impact the revenue growth.

In this session, we will review how to overcome marketing and sales operations challenges and instrument processes and systems to improve revenue. You will learn how Sameer Khan's award-winning marketing operations team partnered with sales and IT to develop and implement a new lead management framework.

Customer and digital experience are the key factors for differentiating your brand into 2020 and well beyond. This differentiation not only impacts your brand strategy but it also has real and lasting effects on your digital marketing efforts. Not only does this become a question about the quality of your content marketing but it’s also a Brand vs. Non Brand strategy for your paid media and advertising, SEO efforts, ORM strategies, and more.

In this session, we will review how to develop the differentiation needed to attract new customers, keep existing ones, and thrive. You will learn how Kenneth Kinney's experience has helped entrepreneurs to SMB's to Fortune 200 grow.

Kenneth (Shark) Kinney, is a highly accomplished and creative marketer and lead generation driver, growth executive, and nationally-renowned consultant and speaker. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He’s lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also hosted and produced TV and live Radio programs. He is host of “A Shark’s Perspective” (www.asharksperspective.com) a nationally recognized podcast with the Who’s Who of subject matter experts and thought leaders in marketing and advertising.

Every brand needs a rock solid plan to integrate its digital program with the overall marketing communications components. I’ll tackle the top 7 most important factors you need in order to get results in your next campaign.
I'll help you to answer questions such as:
• Which digital channels should I prioritize?
• Who will be my target audience?
• What role will digital ads play in my campaign?

Sarah has designed marketing communications and digital plans for over 30 companies at Tigercomm. They blend extensive market research, content generation, social media campaign development, media relations, advertisement, and website design to produce client results and clear ROI. As a veteran digital marketing strategist, Sarah provides client counsel, project management, campaign integration, strategy, budget and team oversight.
Prior to joining Tigercomm, Sarah was the digital manager of a national public relations firm, where she led social media, design and digital advertising accounts for Fortune 100 companies and national associations.
At the age of 26, Sarah was the Chief of Marketing and Operations for a weekly newspaper, leading its conversion to an online publishing platform. Sarah has also judged the Stevie Awards for Women in Business and was accepted into NASA’s exclusive social media program for the Orbital-1 Antares Launch.Sarah was a finalist for the 2018 Washington Women in Public Relations Emerging Leaders Award.