As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
The operations landscape is evolving and the silos of sales, marketing and finance operations are becoming extinct. The senior leaders are not interested in the efficiency you built within your MarTech team or group. They are interested in how your technology operations can impact the revenue growth.
In this session, we will review how to overcome marketing and sales operations challenges and instrument processes and systems to improve revenue. You will learn how Sameer Khan's award-winning marketing operations team partnered with sales and IT to develop and implement a new lead management framework.
Customer and digital experience are the key factors for differentiating your brand into 2020 and well beyond. This differentiation not only impacts your brand strategy but it also has real and lasting effects on your digital marketing efforts. Not only does this become a question about the quality of your content marketing but it’s also a Brand vs. Non Brand strategy for your paid media and advertising, SEO efforts, ORM strategies, and more.
In this session, we will review how to develop the differentiation needed to attract new customers, keep existing ones, and thrive. You will learn how Kenneth Kinney's experience has helped entrepreneurs to SMB's to Fortune 200 grow.
Kenneth (Shark) Kinney, is a highly accomplished and creative marketer and lead generation driver, growth executive, and nationally-renowned consultant and speaker. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He’s lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also hosted and produced TV and live Radio programs. He is host of “A Shark’s Perspective” (www.asharksperspective.com) a nationally recognized podcast with the Who’s Who of subject matter experts and thought leaders in marketing and advertising.
Every brand needs a rock solid plan to integrate its digital program with the overall marketing communications components. I’ll tackle the top 7 most important factors you need in order to get results in your next campaign.
I'll help you to answer questions such as:
• Which digital channels should I prioritize?
• Who will be my target audience?
• What role will digital ads play in my campaign?
Sarah has designed marketing communications and digital plans for over 30 companies at Tigercomm. They blend extensive market research, content generation, social media campaign development, media relations, advertisement, and website design to produce client results and clear ROI. As a veteran digital marketing strategist, Sarah provides client counsel, project management, campaign integration, strategy, budget and team oversight.
Prior to joining Tigercomm, Sarah was the digital manager of a national public relations firm, where she led social media, design and digital advertising accounts for Fortune 100 companies and national associations.
At the age of 26, Sarah was the Chief of Marketing and Operations for a weekly newspaper, leading its conversion to an online publishing platform. Sarah has also judged the Stevie Awards for Women in Business and was accepted into NASA’s exclusive social media program for the Orbital-1 Antares Launch.Sarah was a finalist for the 2018 Washington Women in Public Relations Emerging Leaders Award.
Marcus Gordon will lead a group of experts who have a high acumen in digital journey building for B2B/B2C customer environments. The round table of experts will share insights and best practices around leveraging digital tools and assets to drive sales and funnel velocity by developing prescriptive customer journeys. B2B and B2C buyers have very different paths to purchase, yet the digital tools and discipline required for a successful journey remain the same.
Google Analytics (GA) is a powerful tool every digital marketer should have, and the best part is, it's FREE! In this session we'll go over how you can set yours up, how it should be organized, a summary of some of the main data points available, and how to put that data together in a custom dashboard to understand how users are behaving on your website.
Use this opportunity to improve the visibility of your organization
Avail instant sponsorship at just USD 2000
Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal
Podcast Host / VP of Marketing and Digital Strategy
A Shark's Perspective / Ai Media Group
Director of Marketing and Digital
Head Of Corporate Marketing
Director of Digital Marketing
Want to become Speaker Please register here Register
Group of three or more(Early Bird)
Till September 17
Group of three or more(Standard)
Till October 17
Till September 17
Till October 17
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"We are truly committed to Testing Summit events and have seen a great return from the events we have
been involved with this year."
IBM UK Ltd
"Well done - an excellent event! We were very happy with the number and quality of delegates"
"Good format! Good focus and quality of delegates"
It was a very worthwhile conference
Round Table was very helpful
Enjoyed the Interaction
All Presentations were Great. Very Informative
Presentations had good content
Who can attend Digital Marketing Summit in Atlanta?
You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.
Why to attend Digital Marketing Summit in Atlanta?
Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.
What will you learn about?
Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation
Are there any prerequisites to attend this program?
Do I need to register for the event?
Yes, all conference attendees must register in advance to attend the event.