As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
I will share secrets of how companies like Google, and Shopify use Microtools to generate tens of millions of organic visits to their websites and apps. And how the audience can use similar strategy to acquire users or grow their revenue.
Sam is co-founder and CEO of ProductDone. Since graduating in Computer Science, Sam has worked in three continents and before starting ProductDone was working with startups in New Zealand and Silicon Valley. Accomplished author of “The 30 Day Startup”, serial entrepreneur and frequent speaker at business events, Sam has advised both startups and established businesses in innovation and growth strategy.
According to HubSpot, 87% of the terms sales and marketing teams use to describe the other are negative: the sales team accuse the marketing team of sending irrelevant or poorly nourished leads, while marketing accuses sales of not closing their generated leads. All the while, it's the business' ROI that suffers.
We delve into the relationship between marketing and sales, why 'smarketing' is critical to your marketing automation strategy, and how the massacre of marketing qualified can be stopped using actionable insights.
The business of influencer marketing is estimated to reach $10 billion by 2020, and more marketers than ever seem ready to jump on board. In fact, a recent survey from the ANA (Association of National Advertisers) revealed that 75% of advertisers are currently using influencer marketing, with 43% planning to increase their spend on it in the next 12 months. However even in spite of this companies still seem wary or uncertain on how to leverage their brand or campaign goals and a big part of this is not understanding how best to work with Influencers. This presentation will focus on the impact of Influencer Marketing as key objective within the broader Marketing Strategy, understanding its benefits & downsides and how best to leverage influencer relationships.
In today’s digital marketing world, there’s always a constant expectation to evolve and reach your customer based faster, smarter & better.
Organization’s are not just chasing their competitors in leading technologies but must ensure the product delivered exceeds the quality standards.
Hence, my topic today focuses on two entities (QA &DM)to create a long-lasting solid relationship like n other.
Making Quality Assurance work for:
• Customer Journeys – Testing each critical point of the customer journey and beyond
• Micro Moments – Testing the boundary levels of the consumer’s micro moments. What makes them tick; when, why and how?
• Search Engine Optimization- Ensuring the options display the intended results. Ensure testing covers similar or potential results
• Marketing Automation – Creating automated scenarios that covers your high-risk areas in the platforms
• Artificial Intelligence – Implementing and testing an AI that is useful
Digital Marketing will never be able to reach its highest potential without high quality testing standards. A well0suited relationship.
MBA (RMIT- Melbourne) , B.Eng (Electronics)
16+ years professional experience in global Tier 1 companies such as Intel, Dell, T-systems ,PwC , Fonterra , etc. specializing in mainly in Quality Assurance & Digital Transformations, Test Management, IT operations, Incident Management ,Customer Journeys. Passion for anything and everything in the testing space!
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• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal
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Round Table was very helpful
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Who can attend Digital Marketing Summit in Auckland?
You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.
Why to attend Digital Marketing Summit in Auckland?
Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.
What will you learn about?
Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation
Are there any prerequisites to attend this program?
Do I need to register for the event?
Yes, all conference attendees must register in advance to attend the event.