As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
Facts & Figures About The Event
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Satya Tripathy, Program Director, Mindtree (Moderator)
Avadhoot Patwardhan, Head of Digital Marketing, Mindtree Ltd NandaKumar, Director of Growth, Foxbound Samir Kumar Sah, Founder & CEO, Pritbor Ayush Srivastava, Lead of Growth @ GrabOnRent & Community Builder @ Growth Folks, GrabOnRent Shreya Krishnan, Vice President - Marketing and Communications, Anviti Insurance Brokers Private Limited
Marketing Challenges in the VUCA Digital World
Designing Digital Marketing Experiences
Leveraging Personalisation, Contextualisation in a Digital Marketing World
Leveraging AI ( Artificial Intelligence) for Next gen Marketing
Creating Monetizable Marketing Experiences
The topic would cover market, consumer, internet marketing, mobile insights & trends from India in comparison to the rest of the world.
I have led marketing globally for multiple ecommerce companies across fashion, travel, education & healthcare. I head the SMB business practice at Razorpay, previously headed marketing for HealthifyMe, one of the world's largest and most loved health & fitness mobile apps with over 10 million users.
Consumers are treated to fluidly connected experiences across devices in the digital world, and this is slowly blurring the lines between physical and digital worlds. Consciously or unconsciously consumers are beginning to look at brand’s physical presence like another digital channel of the brand. They are expecting brands to know you and continue your journey in the physical store from where you left on their website, and vice-versa. This presents a compelling opportunity for digitally savvy brands to dish out amazing differentiating experiences, but this would soon become table stakes in a couple of years. In this session, learn about seamless phygital experiences successfully delivered by many brands across industries like Retail and Automobile, emerging technologies that power these experiences and consumer privacy challenges to keep in mind while designing them.
Prabu Purushothaman heads the Digital Strategy & Innovation at Adobe. He helps clients solve their Digital Experience challenges and achieve their Digital Transformation objectives. His expertise lies in combining Adobe Experience Cloud Solution capabilities with latest technology trends such as Augmented/Virtual Reality, Blockchain, IoT and Facial Recognition. With a special focus on Innovation, he has played a key role in building breakthrough customer experiences for global clients. He is an engineering and management graduate with 15 years of experience.
Sujay Asre is a Developer Advocate with 12 years of software development experience. Sujay is passionate about building Smart Omnichannel Chatbots, Conversational Platform and designing Microservices architecture. He frequently talks about these topics at many internal forums and loves mentoring fresh graduates on these topics. When he is not at work, he is happy cycling away to good health amidst the Bangalore traffic.
Agile Outsourcing as a Tactic to Scaling in Digital Marketing
Outsourcing is one of the most effective ways to achieve quality work without affecting your bottom lines. In digital marketing outsourcing is popular yet we all grudge the quality or cannot find the right resources. To to be developed before you consider outsourcing. outsource well, you need to understand what to outsource, when to outsource and how to outsource. Processes have
Sangeeta Kumar is the Vice President of GMR Web Team, a digital marketing agency based in California. She handles strategy and has a passion for working on conversion rates and email marketing. In a period of 10 years GMR Web Team moved from handling 3 clients to over 100+ clients with a retention rate of 87%. Outsourcing made it possible. GMR Web Team outsources a lot of its work to India, Philippines and the world over. As the VP of GMR Web Team, Sangeeta Kumar has defined processes for outsourcing, identified the pitfalls and developed empathy with freelancers and other agencies.
MarTech is growing very fast and so is the expectation from marketers for performance marketing. This imposes challenges
on modern marketers/digital marketers to stay updated with new skill and drive towards performance marketing.
This topic is a part of the "Leveraging digital to create truly customer-centric brands" theme. This topic explores the digital transformation and journey that brands need to go through to be at the heart of customer-centricity. This speech will use Star wars theme and bring forth three interesting case studies from the domains of Retail/e-commerce, Payments and Travel technologies to drive home the key takeaways centered around Strategy, Empathy, Customer understanding, Design, Culture, Mindset and Metrics. One of the main drivers of the recent times is around personalization that directly impacts loyalty and brand affinity. This talk will see how these have been used in the aforementioned case studies.
Digital marketers spend a lot of effort in driving traffic to their digital properties. However, many times they fail to optimise the experience on these properties, mainly the website. This session is about how digital experimentation can be leveraged to constantly enhance the user experience and gain a significant improvement in the online revenue.
Narayan Keshavan is the head of analytics in the Design Analytics team at Dell that manages the digital experimentation charter for the eCommerce business globally. He has around 13 years of experience which includes varied roles ranging from marketing in the telecom sector to analytics in eCommerce. He is passionate about analysing consumer behavior to generate actionable insights for business growth.
Predicting the best marketing strategy is a need of every marketer today. Understand how effectively Adobe Advertising Cloud
used Artiical Intelligence to analyzes Data models which helps in predicting & leverage performance in the current Digital Eco-system.
Use this opportunity to improve the visibility of your organization
Avail instant sponsorship at just USD 2000
Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal
Partner & National Leader - Advisory Markets/Partner & Leader - Technology Solutions Consulting/Partner & Leader - ERP Solutions | India, Middle East & North Africa
Group Manager – Digital Strategy & Innovation
C Suite Coach
Sr. Director Digital Solutions & Global Head- Marketing
Vice President - Marketing and Communications
Anviti Insurance Brokers Private Limited
Lead of Growth @ GrabOnRent & Community Builder @ Growth Folks
Samir Kumar Sah
Founder & CEO
HEAD OF RETAILING AND CUSTOMER MANAGEMENT
AMADEUS LABS INDIA PRIVATE LIMITED
Director of Growth
Head of Digital Marketing
Prince N Jain
Digital Marketing Strategist
Practice Leader- Digital Strategy
Want to become a speaker Please register here Register
Group of three or more(Early Bird)
Rs. 7500 + GST
Till December 31, 2019
Group of three or more(Standard)
Rs. 8000 + GST
Till January 23, 2020
Rs. 9000 + GST
Till December 31, 2019
Rs. 10000 + GST
Till January 23, 2020
"Was an excellent event!"
"We are truly committed to Testing Summit events and have seen a great return from the events we have
been involved with this year."
IBM UK Ltd
"Well done - an excellent event! We were very happy with the number and quality of delegates"
"Good format! Good focus and quality of delegates"
It was a very worthwhile conference
Round Table was very helpful
Enjoyed the Interaction
All Presentations were Great. Very Informative
Presentations had good content
Who can attend Digital Marketing Summit in Bangalore?
You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.
Why to attend Digital Marketing Summit in Bangalore?
Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.
What will you learn about?
Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation
Are there any prerequisites to attend this program?
Do I need to register for the event?
Yes, all conference attendees must register in advance to attend the event.