As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
The way you present yourself on video is important, but it's not the most important thing to consider. By far the most important thing to communicate is your passion and expert knowledge. The only question remains, how do you do it effectively?
The challenge for brands in the tech-enabled world is to develop relationships with their customers. How can digital & social marketing contribute to brand experience, and why does it matter that they do?
I would use a Game of Thrones theme to illustrate my key points.
In my presentation, I would provide a brief case study of how I successfully built a digital marketing engine while I was CMO for IBM Middle East and Africa, and then spend most of the presentation on my key learnings and advice for others building a digital marketing capability within their company.
Greg Ellevsen is a strategic marketing and communications leader with vast experience helping organisations across the world grow, transform and build strong brands.
Recently, as Chief Marketing Officer for IBM Middle East and Africa, he built a profitable new digital marketing capability and team from scratch, delivering double digit revenue growth and brand leadership across that region’s volatile and varied markets.
Now, as a principal consultant with due East, Greg integrates the latest digital marketing techniques with traditional marketing and communications approaches to help Australian businesses build strong brands and new capabilities.
A graduate of the Queensland University of Technology, Greg’s innovative work has been recognised through dozens of national and international awards across diverse fields including advertising, public relations, integrated marketing campaigns, digital, employee change management and cultural diversity.
Greg shares his experiences and insights on his popular brand science and martech blog, The Brandthropologist™.
This session will go back in time initially to look at how technology has changed, from the way we used mobile phones, through to the now, whereby we have multifaceted conversations happening simultaneously across different platforms. This sessions also delves into the fundamentals of how people buy, and how that now relates to the digital environment. Branding now encompasses both business & personal elements, and I look at how these overlap, and what this means for digital marketing as a whole.
Rudi Tartaglia has worked in marketing & communications since 1998. He launched his marketing agency, Tartaglia Marketing in 2008, and since this time has assisted hundreds of businesses to develop marketing campaigns for both online & offline strategies. Rudi is also an established author, publishing his first book in 2015 called The Pend Principle, which is based on a four part strategic marketing process he developed to assist businesses to scale their business using marketing & branding strategy.
Rudi holds multiple qualifications in marketing, including a master’s degree in political communication. Applying many of his learning’s around business branding & framing, his agency focuses on applying strategy & process to marketing efforts, while at the same time factoring in market & consumer psychology.
I will present findings of our latest research where we systematically reviewed social media efforts to promote positive behaviours and analyzed their effectiveness vis-a-vis traditional marketing principles.
In this session, Jane will share how she has worked with the mining resources sector to find untapped applicant pools: at zero advertising cost.
The 4 key strategies to build a platform that attracts talent a minimal cost
Why the CEO’s profile is unique and how to leverage it to its potential
The power of individual leader profiles and how to get them on board to allow the organisation to use their profile
The three obstacles and traps to look out for when creating LinkedIn employer branding strategy.
CONNECT: Create a LinkedIn strategy for Employer Branding, Talent Attraction and Business Growth.
The war for talent is no secret, the challenge for finding great people is constant and the old ways of recruitment don’t always attract ideal candidates. Organisations are tapping into the networks of their leaders and other employees to identify passive candidates in the market.
Jane Anderson is a Leadership and Communications expert. With over 20
years’ experience in Personal Branding she has worked with over 50,000
people on building more trust and influence in their businesses and
Her clients include Virgin Australia, Lego, Ikea, Rio Tinto and Origin
Energy. She is on faculty in Thought Leaders Business School, mentoring
some of Australia’s leading experts in their field.
Jane’s blog was recently voted in the top 10 branding blogs in Australia
and in the top 30 branding gurus globally. She won bronze and silver
awards at the 2018 Stevie Awards for Women in Business.
She is the host of the iTunes podcast "The Jane Anderson Show" and has
been featured in Business Insider, Sky Business, Sydney Morning Herald
and The Age.
Jane has been nominated three times for the Telstra Business Women’s
Awards, and the author of six books including her latest “EXPERT to
INFLUENCER: 12 Key Skills to Attract New Clients, Increase Sales and
Leverage your Personal Brand to Become an Industry Leader.”
To narrate the social marketing planning process to the attendees and as part of process
description, explain that social media strategies are determined much later. Social media
strategies are dependent upon marketing strategies and must be consistent with other
marketing elements. Once I present this process, attendees will apply these steps in the context
of a social issue.
Learning Objectives / Outline :
Attendees will learn
• The importance of the marketing planning process and the role of social media within that
• The importance of consistency between social media and other marketing strategies
• To apply social marketing planning process in the context of a social issue.
Additional Information :
I intend to present the process and then administer this exercise among
participants. Ideally, this exercise itself will take an hour to complete, so I will skip a few steps
and focus a bit more on the social media aspects.
Use this opportunity to improve the visibility of your organization
Avail instant sponsorship at just USD 2000
Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal
Marketing Consultant | Business Mentor | Speaker | Author The Pend Principle
Want to become Speaker Please register here Register
Group of three or more(Early Bird)
Till July 27
Group of three or more(Standard)
Till July 01
Till June 01
Till July 01
"Was an excellent event!"
"We are truly committed to Testing Summit events and have seen a great return from the events we have
been involved with this year."
IBM UK Ltd
"Well done - an excellent event! We were very happy with the number and quality of delegates"
"Good format! Good focus and quality of delegates"
It was a very worthwhile conference
Round Table was very helpful
Enjoyed the Interaction
All Presentations were Great. Very Informative
Presentations had good content
Who can attend Digital Marketing Summit in Brisbane?
You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.
Why to attend Digital Marketing Summit in Brisbane?
Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.
What will you learn about?
Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation
Are there any prerequisites to attend this program?
Do I need to register for the event?
Yes, all conference attendees must register in advance to attend the event.