As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
The talk will cover why SEO is super important for E-commerce websites and what are the best practices to have your products ranking well in search engines.
With over 8 years of both agency and in-house experience in search & digital marketing, Piyush has demonstrated a history of developing, delivering and overseeing various successful digital marketing strategies in multiple industries including insurance, retail, automotive & travel. He's professionally qualified with a Master of IT & Master of Business Administration (E-Business) and is certified professional from both Google and Adobe suite of digital marketing & analytics products.
Greg will help Brisbane marketers leverage his key insights and learnings from his time as IBM's Chief Marketing Officer for the Middle East and Africa, where he and his team built an industry leading digital marketing engine - from scratch - in just one year.
Greg Ellevsen is a strategic marketing and communications leader with vast experience helping organisations across the world grow, transform and build strong brands.
Recently, as Chief Marketing Officer for IBM Middle East and Africa, he built a profitable new digital marketing capability and team from scratch, delivering double digit revenue growth and brand leadership across that region’s volatile and varied markets.
Now, as a principal consultant with due East, Greg integrates the latest digital marketing techniques with traditional marketing and communications approaches to help Australian businesses build strong brands and new capabilities.
A graduate of the Queensland University of Technology, Greg’s innovative work has been recognised through dozens of national and international awards across diverse fields including advertising, public relations, integrated marketing campaigns, digital, employee change management and cultural diversity.
Greg shares his experiences and insights on his popular brand science and martech blog, The Brandthropologist™.
Over the past decade, the traditional company websites has become less and less impactful. The modern trend is to use external tools for most activities from marketing to lead generation to conversion and even service delivery. So why is the humble website still a critical tool in your businesses arsenal? Find out and more. What do you need your website to be doing for you in 2020?
Founder of Alpha Transform and host of the Alpha Geek Podcast, Andrew Ramsden has been leading product innovation, digital strategy and transformation inside businesses small and large for over 15 years. But even in executive roles and leading large-scale transformation programs his mantra has always been: You need to think and act like a small business! The truth is, it’s actually much easier to innovate inside a small business. And that lean and agile thinking can be used across businesses of any scale.
In this digitally networked world of myriad opportunities, we discuss how small businesses can stay on top of digital marketing challenges and compete on an even platform with their larger adversaries.
Merwyn Machado is the Head of Marketing at Bus 4x4, a 4WD conversion and manufacturing company based at Brisbane. Merwyn has a wealth of international experience having worked across in marketing, advertising and sales in India, Kuwait and Australia. He was instrumental in growing a media agency from scratch in Kuwait, delivering double digit billings and launching retail brands like H&M, Starbucks and Footlocker across the Middle East.
I will present findings of our latest research where we systematically reviewed social media efforts to promote positive behaviours and analyzed their effectiveness vis-a-vis traditional marketing principles.
Rory will discuss the two types of thinking identified by Nobel Prize winners Daniel Kahneman and Amos Tversky, and how this relates to plain English and establishing trust.
He’ll explain how creating cognitive ease lays a foundation on which to build persuasive content using behavioral economics and rhetorical techniques, ultimately encouraging customers to take your desired action.
Rory is a writer, editor, trainer and the founder of East Edit. He was the former editor-in-chief for Queensland Government’s online program, and has help organisations big and small, public and private evolve the way they communicate. When not being overly concerned about other people’s word choices, he grows chillies and wages chemical and psychological war on marauding aphids. He occasionally reads and writes things while fighting the entropic forces of 2 small children.
In my talk, I'd like to share about my 2 startup failures and lesson learned from them.
1. Start with a plan
2. Marketing should not be an afterthought
And to close it off, I'd also like to talk about Market Positioning in today's technological landscape.
Use this opportunity to improve the visibility of your organization
Avail instant sponsorship at just USD 2000
Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal
Want to become Speaker Please register here Register
Group of three or more(Early Bird)
Till July 27
Group of three or more(Standard)
Till October 10
Till September 10
Till October 10
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been involved with this year."
IBM UK Ltd
"Well done - an excellent event! We were very happy with the number and quality of delegates"
"Good format! Good focus and quality of delegates"
It was a very worthwhile conference
Round Table was very helpful
Enjoyed the Interaction
All Presentations were Great. Very Informative
Presentations had good content
Who can attend Digital Marketing Summit in Brisbane?
You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.
Why to attend Digital Marketing Summit in Brisbane?
Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.
What will you learn about?
Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation
Are there any prerequisites to attend this program?
Do I need to register for the event?
Yes, all conference attendees must register in advance to attend the event.