How as an entrepreneur, you are also the chief marketer of your company and what all one need to do.

#Digital is a mindset. #Digital is way of life. We have moved from "Digital Marketing" to “Marketing in the Digital world” - a hyper-connected world. This talk will focus on skills and mindset needed to push through the career to be successful in digital era.

In 2019, for the first time, Google's search ranking algorithm started prioritizing content over keywords. Relevance over Robots.txt files.
Trustworthiness over technical SEO.
How does this completely new, and utterly elusive, algorithm decide who to rank where and why?
By analyzing your holistic Digital Reputation... which can be upgraded, optimized, and hacked.
Care to learn how?

Social media platforms are ever-evolving and brands are often trying to crack the code. In this session you will learn the role of each channel, the key differences between paid and organic, along with best practices and tips on how to measure results most effectively. Success stories will be evaluated and assessed to help you implement the latest techniques that will allow you to win in social media.

Alexis Chiagouris is a digital marketing leader with over 20 years of experience on the agency, brand and technology platform sides of the business. In her career Alexis has worked with major Fortune 500 companies across every industry by analyzing their business objectives and challenges and devising strategic recommendations, plans and road maps that delivery results. Alexis is currently the Director of Digital Marketing at Flexera where she heads up a team of digital marketers who manage the company’s website, community, social media, email and SEO efforts.

The future of marketing is near! The approach to customer experience will shape the world as we know it. In this talk, we will explore the shift of marketing and the experience of the new customer journey. The 2020 vision will be presented as marketers are challenged with not having their brands be top of mind for consumers, but being embedded into consumers lifestyle.

Minimalism. You've heard about this concept for simplifying your life, right?
Tiny homes are all the rage on Hulu. Netflix had practically everyone Marie Kondoing our homes earlier this year. So why wouldn't we apply this less is more approach to our marketing?
In this session, you'll learn how to focus on what's absolutely essential for YOUR business so you can clarify your marketing messaging and attract more of the clients you really want.
Nail these key areas and you'll never stress out about where your next client will come from.
3 Key takeaways:
In this session you will clarify your:
- Who (your unicorn client)
- What (the one problem you solve for them)
- Why (it matters to them)
So you can win the clients you truly want to work with.