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Topic Abstract
Get an influencer to share, you’ll eat for a day. Get an influencer to collaborate in ways that drive SEO ...you’ll eat for a lifetime. Yet so many brands still want likes. So few brands identify and collaborate with the influencers in ways that drive durable benefits.
In this session, you’ll learn:
How to identify which influencers will help the most
How to construction the plan and the pitch
How to get the max value from each of those collaborations
Let everyone else chase the big followings, while you combine content with collaborators and rank like a champ.
Speaker Profile
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago.
Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and he is the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics.
Top 10 Online Marketing Experts to Watch, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 25 Content Marketers, Express Writers/Buzzsumo
Top 100 Digital Marketers, Brand 24
Top 10 Social Media Influencers to Watch, Social Media Explorer
Top 50 Content Marketing Influencers to Follow, Outbrain
He is also
Additional experience
Economic Club of Chicago
Communications Committee
Young Leaders Committee (ex oficio)
Lurie Children’s Hospital, Marketing Committee
SEMrush Content Marketing Webinar, Host
B2B Growth Show, Host
Marketing News Magazine, Columnist
1871, Mentor
Harbour.Space University, Founding instructor (2017-present)
Northwestern University, Masters of Science in Communications Program, Instructor (2017-present)
Shorter version...
Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 38-person digital agency in Chicago.
Over the past 18 years, Andy’s provided guidance to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little podcast.
Andy has written hundreds of articles on content strategy, SEO, influencer marketing, conversion and Analytics.
Top 10 Online Marketing Experts, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 25 Content Marketers, Express Writers/Buzzsumo
Top 10 Social Media Influencers, Social Media Explorer
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Some Links...
Speaker Reel | Twitter | LinkedIn
linkedin.com/in/andycrestodina
A bit more...
Top 50 B2B Marketing Influencers to follow in 2019, Top Rank (source)
Top 50 Content Marketing Influencers to follow in 2019, Top Rank (source)
Top PR Influencers of 2018, Fit Small Business (source)
Top 25 Marketing Influencers, Live Agent 2018 (source)
Top 50 Social Media Influencers, Top Rank 2018
Named one of the Top marketers by Entrepreneur, 2017 (source)
Top 100 Digital Marketing Influencers on Twitter (source)
Judge for Content Marketing Awards
Instructor, Northwestern University
Top 12 Online Marketers to Watch in 2017 (Oberlo)
Top 25 B2B Influencers in 2017 (IZEA)
Top 10 Online Marketing to Follow for Inspiration and Growth, 2016 (Fox)
Guest Lecturer at Northwestern University
Mentor at 1871, the #1 rated startup incubator in the US
Andy gives between 100 and 120 presentations and webinars per year.