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Overview of the event

As 2020 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.

There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.







Facts & Figures About The Event

7 Speakers
7 Topics
50 Tickets

Conference Schedule

Digital Marketing Summit, Chicago

X Topic Abstract

Why governance is important to your organization's digital goals -

Examples of where governance goes wrong -Actionable recommendations to improve your governance

Speaker Profile

Jerry creates and implements digital strategies for Adobe Experience Cloud customers. Experience Cloud is Adobe's collection of best-in-class solutions for marketing, analytics, and commerce. He recently completed teaching his first MBA course, 'Digital Marketing Management,' at his undergrad alma mater, University of Dayton. Jerry is an MBA graduate of Northwestern's Kellogg School of Management and currently lives in Chicago.


X Topic Abstract

- I will be covering two global social media campaigns which were unconventional and first in class. Social Media Stories, Breaking Barriers - Achieving Excellence Coolest Interview Ever campaign: #CoolestInterviewEver: In 2013, HCL’s Digital marketing team led by Gaurav Kakkar, came up with unconventional idea of launching World’s first ever end-to-end Recruitment Campaign on Twitter. There has been no instance of using social media platform for recruitment. Initially, this idea was thrashed by leadership team , citing that idea is crazy & how can interview be conducted openly on a social media platform. But HCL’s digital team did not give up. Slowly, the team gathered the support and broke all barriers to launch the campaign. The fundamental objective was to project HCL as a preferred employer brand amongst the 32 countries where HCL operates. Outcome of this campaign exceeded the benchmarks. Total engagement from prospective job seekers was 250 K with candidates participating from 60 countries. While the total spend on this initiative was equal to the average spend on recruiting one employee, it ranks as one of the most impactful outreaches in social media history having been covered by more than 60 international publications . It has resulted in HCL technologies enjoying a refreshed and strengthened employer brand in more than 60 countries and more followers on Twitter than any other IT services organization in the world. Campaign video case study:www.youtube.com/watch?v=NjQbh6WuLa8&t=2s

A Mile for her: #aMileForHer: Illiteracy is a global problem and statistics paint a gloomy picture. As per UNESCO, there are 775 million adults lacking minimum literacy skills and 66% of these are women. While organizations and NGOs have been actively using social media to raise awareness about women literacy, there has never been a more effective social media campaign to engage youth, millennials, global influencers, and professionals to enable community support for the cause. #aMileForHer is a CSR campaign launched by HCL Technologies in March 2015. Simply put, the concept of the campaign was “ To celebrate the women in your life - walk, jog or run a mile for her and HCL will match your miles by empowering under privileged women through digital literacy initiatives”. One of the major barrier of the campaign was to encourage people’s participation. The campaign extensively leveraged social media channels for driving awareness about women empowerment through literacy and the change individuals can bring. Unsurprisingly, there were numerous impactful outcomes, the most important being the initiation of empowerment of more than 1,00,000+ under privileged women. Geographically, the campaign reached more than 50 countries and touched thousands across the globe. Launched under the hashtag #aMileForHer, the campaign was trending on Twitter in India for two days. Global technology influencers from US, Europe, APAC endorsed the campaign, voicing full support and participation. Campaign video case study: www.youtube.com/watch?v=WuJv07jeOak&t=13s


X Topic Abstract

Brand, Companies, Organization and Individuals are now expected to create compelling content to increase brand awareness and acquisition. Learn the strategies, tools and tactics to create a winning content strategy in 2020. Topics covered:

- Defining Your Brand Goals
- Identifying Your Target Audience
- Creating Content Prompts Using Keyword Research
- Creating a content roadmap and calendar
- Creating Your Content / Content Production
- How to Manage and Distribute your Content
- How to Measure Results

I recently served as the head of marketing for a Silicon Valley startup where I implement strategies to increase customer acquisition and brand awareness. I'm also a mentor at 1871 Chicago for startups on marketing, growth marketing, customer acquisition and content strategy. Thank you for considering my talk. Thanks so much!


X Speaker Profile

James Levin - Chief Marketing Officer of Fast Radius James leads all marketing and communications at Fast Radius. James' expertise is in developing world-class customer marketing programs as well as driving strategy for data-driven marketing at scale. Previously James was Vice President of Marketing for SolarWinds (NYSE: SWI) where he led a group of 40+ marketers across 8 offices worldwide. James also helped grow Amazon Business (NASDAQ: AMZN) to 400,000 customers and $1BN in annual sales in the new business unit’s first 12 months following launch. Prior to Amazon, James held numerous roles spanning marketing, business development, and product management in small and medium-sized high-growth tech companies. He has a MBA from the Kellogg School of Management and a BS in Economics and Communication Studies from Northwestern University.


X Topic Abstract

The U.S. Jobs Act 2012 now allows companies to sell stock directly to investors. The SEC allows companies to raise between $1M and $50M once approved. This is an opportunity for companies looking to sell their marketing services to support these raises or support the company's' efforts to sell their products, services or brand awareness during or after the raise.


X Topic Abstract

Your sales team has a massive opportunity on its hands and they turn to you for help in building a presentation to help close the deal. There's big money on the line. Are you going to throw it away by putting your client roster or company stats in the first 5 slides? In this talk, Startup Hypeman Founder RajNATION shares the strategic Hypeman Presentation Formula to craft a story that stands apart, stands out, and wins big deals.


X Topic Abstract

Get an influencer to share, you’ll eat for a day. Get an influencer to collaborate in ways that drive SEO ...you’ll eat for a lifetime. Yet so many brands still want likes. So few brands identify and collaborate with the influencers in ways that drive durable benefits.

In this session, you’ll learn:

How to identify which influencers will help the most
How to construction the plan and the pitch
How to get the max value from each of those collaborations

Let everyone else chase the big followings, while you combine content with collaborators and rank like a champ.

Speaker Profile

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago.

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and he is the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics.

Top 10 Online Marketing Experts to Watch, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 25 Content Marketers, Express Writers/Buzzsumo
Top 100 Digital Marketers, Brand 24
Top 10 Social Media Influencers to Watch, Social Media Explorer
Top 50 Content Marketing Influencers to Follow, Outbrain

He is also
Additional experience
Economic Club of Chicago
Communications Committee
Young Leaders Committee (ex oficio)
Lurie Children’s Hospital, Marketing Committee
SEMrush Content Marketing Webinar, Host
B2B Growth Show, Host
Marketing News Magazine, Columnist
1871, Mentor
Harbour.Space University, Founding instructor (2017-present)
Northwestern University, Masters of Science in Communications Program, Instructor (2017-present)

Shorter version...

Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 38-person digital agency in Chicago.

Over the past 18 years, Andy’s provided guidance to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little podcast.

Andy has written hundreds of articles on content strategy, SEO, influencer marketing, conversion and Analytics.

Top 10 Online Marketing Experts, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 25 Content Marketers, Express Writers/Buzzsumo
Top 10 Social Media Influencers, Social Media Explorer

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Some Links...

Speaker Reel | Twitter | LinkedIn
linkedin.com/in/andycrestodina A bit more...
Top 50 B2B Marketing Influencers to follow in 2019, Top Rank (source)
Top 50 Content Marketing Influencers to follow in 2019, Top Rank (source)
Top PR Influencers of 2018, Fit Small Business (source)
Top 25 Marketing Influencers, Live Agent 2018 (source)
Top 50 Social Media Influencers, Top Rank 2018
Named one of the Top marketers by Entrepreneur, 2017 (source)
Top 100 Digital Marketing Influencers on Twitter (source)
Judge for Content Marketing Awards
Instructor, Northwestern University
Top 12 Online Marketers to Watch in 2017 (Oberlo)
Top 25 B2B Influencers in 2017 (IZEA)
Top 10 Online Marketing to Follow for Inspiration and Growth, 2016 (Fox)
Guest Lecturer at Northwestern University
Mentor at 1871, the #1 rated startup incubator in the US

Andy gives between 100 and 120 presentations and webinars per year.


X Topic Abstract

In today’s digital landscape being nimble is now more important than ever to keep up with our customers ever-evolving needs. Learn how a leading software asset management company revamped its entire digital presence in under a year by transforming all its online properties (website, Community, and social). While a lot of progress has been made in record time, there is constant innovation taking place through a regular cadence of testing, measuring results and optimizing in order to refine how to market to our customers digitally. This session will address do’s and don’ts and provide you with real takeaways by bringing to life our firsthand experience of becoming truly customer-centric in today’s digital age.

Speaker Profile

Alexis Chiagouris is a digital marketing leader with over 20 years of experience on the agency, brand and technology platform sides of the business. In her career Alexis has worked with major Fortune 500 companies across every industry by analyzing their business objectives and challenges and devising strategic recommendations, plans and road maps that delivery results. Alexis is currently the Director of Global Digital Marketing at Flexera where she heads up a team of digital marketers who manage the company’s website, community, social media, email and SEO efforts.


X Topic Abstract

The future of marketing is near! The approach to customer experience will shape the world as we know it. In this talk, we will explore the shift of marketing and the experience of the new customer journey. The 2020 vision will be presented as marketers are challenged with not having their brands be top of mind for consumers, but being embedded into consumers lifestyle.


X Topic Abstract

Working in virtual teams comes with many challenges, especially when there’s no in-person building of trust and engagement. To better understand why virtual teams are the epitome of working smarter, it is imperative to understand the relationship between the degree of virtuality, engagement, and trust within virtual teams. These essential interrelations continue to grow at a fast past in the digital age and take root in some of the world’s most successful companies.

Speaker Profile

Mila Kachovska, PhD, MBA is an international professional who has been devoting her career in advancing the long-term vision of organizations from clients, to markets, and relationships. Her background encompasses leadership, team building, planning, organizing, and problem solving, all of which have realized significant growth results. (Please update this bio on the marketingglobalevent.com website's agenda along with updating my name).

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Our Sponsors


Media Partners


               

Association partner




Marketing Partner




Promotional & Media Partners


    

Our Past Sponsors


Media Partner



Sponsors






Our Speakers


Mila Kachovskaa

Consultant


Dr. Lambi Lane

Director, Digital

Conecctus


James Levin

Chief Marketing Officer

Fast Radius


Gaurav Kakkar

Digital Marketing Lead

HCL America Inc.


Andy Crestodina

CMO

Orbit Media


Carlo Navarro

Marketing & Growth Consultant

Content Creator


Nicolas Messe

President

Marketing Results Inc


Alexis Chiagouris

Director of Global Digital Marketing

Flexera


Rajiv Nathan

Founder

Startup Hypeman


Jerry Stoffl

Digital Strategist

Adobe

Want to become a speaker Please register here Register

Our Pricing

Group of three or more(Early Bird)

USD 300

Till November 30, 2020
Group of three or more(Standard)

USD 349

Till February 13, 2020
Individual(Early Bird)

USD 449

Till November 30, 2020
Individual (Standard)

USD 549

Till February 13, 2020


Our Testimonial

FAQs

Who can attend Digital Marketing Summit in Chicago?

You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.

Why to attend Digital Marketing Summit in Chicago?

Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation

Are there any prerequisites to attend this program?

No

Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.