Why governance is important to your organization's digital goals -

Examples of where governance goes wrong -Actionable recommendations to improve your governance

Jerry creates and implements digital strategies for Adobe Experience Cloud customers. Experience Cloud is Adobe's collection of best-in-class solutions for marketing, analytics, and commerce. He recently completed teaching his first MBA course, 'Digital Marketing Management,' at his undergrad alma mater, University of Dayton. Jerry is an MBA graduate of Northwestern's Kellogg School of Management and currently lives in Chicago.

- I will be covering two global social media campaigns which were unconventional and first in class. Social Media Stories, Breaking Barriers - Achieving Excellence Coolest Interview Ever campaign: #CoolestInterviewEver: In 2013, HCL’s Digital marketing team led by Gaurav Kakkar, came up with unconventional idea of launching World’s first ever end-to-end Recruitment Campaign on Twitter. There has been no instance of using social media platform for recruitment. Initially, this idea was thrashed by leadership team , citing that idea is crazy & how can interview be conducted openly on a social media platform. But HCL’s digital team did not give up. Slowly, the team gathered the support and broke all barriers to launch the campaign. The fundamental objective was to project HCL as a preferred employer brand amongst the 32 countries where HCL operates. Outcome of this campaign exceeded the benchmarks. Total engagement from prospective job seekers was 250 K with candidates participating from 60 countries. While the total spend on this initiative was equal to the average spend on recruiting one employee, it ranks as one of the most impactful outreaches in social media history having been covered by more than 60 international publications . It has resulted in HCL technologies enjoying a refreshed and strengthened employer brand in more than 60 countries and more followers on Twitter than any other IT services organization in the world. Campaign video case study:www.youtube.com/watch?v=NjQbh6WuLa8&t=2s

A Mile for her: #aMileForHer: Illiteracy is a global problem and statistics paint a gloomy picture. As per UNESCO, there are 775 million adults lacking minimum literacy skills and 66% of these are women. While organizations and NGOs have been actively using social media to raise awareness about women literacy, there has never been a more effective social media campaign to engage youth, millennials, global influencers, and professionals to enable community support for the cause. #aMileForHer is a CSR campaign launched by HCL Technologies in March 2015. Simply put, the concept of the campaign was “ To celebrate the women in your life - walk, jog or run a mile for her and HCL will match your miles by empowering under privileged women through digital literacy initiatives”. One of the major barrier of the campaign was to encourage people’s participation. The campaign extensively leveraged social media channels for driving awareness about women empowerment through literacy and the change individuals can bring. Unsurprisingly, there were numerous impactful outcomes, the most important being the initiation of empowerment of more than 1,00,000+ under privileged women. Geographically, the campaign reached more than 50 countries and touched thousands across the globe. Launched under the hashtag #aMileForHer, the campaign was trending on Twitter in India for two days. Global technology influencers from US, Europe, APAC endorsed the campaign, voicing full support and participation. Campaign video case study: www.youtube.com/watch?v=WuJv07jeOak&t=13s

Brand, Companies, Organization and Individuals are now expected to create compelling content to increase brand awareness and acquisition. Learn the strategies, tools and tactics to create a winning content strategy in 2020. Topics covered:

- Defining Your Brand Goals
- Identifying Your Target Audience
- Creating Content Prompts Using Keyword Research
- Creating a content roadmap and calendar
- Creating Your Content / Content Production
- How to Manage and Distribute your Content
- How to Measure Results

I recently served as the head of marketing for a Silicon Valley startup where I implement strategies to increase customer acquisition and brand awareness. I'm also a mentor at 1871 Chicago for startups on marketing, growth marketing, customer acquisition and content strategy. Thank you for considering my talk. Thanks so much!

James Levin - Chief Marketing Officer of Fast Radius James leads all marketing and communications at Fast Radius. James' expertise is in developing world-class customer marketing programs as well as driving strategy for data-driven marketing at scale. Previously James was Vice President of Marketing for SolarWinds (NYSE: SWI) where he led a group of 40+ marketers across 8 offices worldwide. James also helped grow Amazon Business (NASDAQ: AMZN) to 400,000 customers and $1BN in annual sales in the new business unit’s first 12 months following launch. Prior to Amazon, James held numerous roles spanning marketing, business development, and product management in small and medium-sized high-growth tech companies. He has a MBA from the Kellogg School of Management and a BS in Economics and Communication Studies from Northwestern University.

The U.S. Jobs Act 2012 now allows companies to sell stock directly to investors. The SEC allows companies to raise between $1M and $50M once approved. This is an opportunity for companies looking to sell their marketing services to support these raises or support the company's' efforts to sell their products, services or brand awareness during or after the raise.

Your sales team has a massive opportunity on its hands and they turn to you for help in building a presentation to help close the deal. There's big money on the line. Are you going to throw it away by putting your client roster or company stats in the first 5 slides? In this talk, Startup Hypeman Founder RajNATION shares the strategic Hypeman Presentation Formula to craft a story that stands apart, stands out, and wins big deals.

Get an influencer to share, you’ll eat for a day. Get an influencer to collaborate in ways that drive SEO ...you’ll eat for a lifetime. Yet so many brands still want likes. So few brands identify and collaborate with the influencers in ways that drive durable benefits.

In this session, you’ll learn:

How to identify which influencers will help the most
How to construction the plan and the pitch
How to get the max value from each of those collaborations

Let everyone else chase the big followings, while you combine content with collaborators and rank like a champ.

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago.

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and he is the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics.

Top 10 Online Marketing Experts to Watch, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 25 Content Marketers, Express Writers/Buzzsumo
Top 100 Digital Marketers, Brand 24
Top 10 Social Media Influencers to Watch, Social Media Explorer
Top 50 Content Marketing Influencers to Follow, Outbrain

He is also
Additional experience
Economic Club of Chicago
Communications Committee
Young Leaders Committee (ex oficio)
Lurie Children’s Hospital, Marketing Committee
SEMrush Content Marketing Webinar, Host
B2B Growth Show, Host
Marketing News Magazine, Columnist
1871, Mentor
Harbour.Space University, Founding instructor (2017-present)
Northwestern University, Masters of Science in Communications Program, Instructor (2017-present)

Shorter version...

Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 38-person digital agency in Chicago.

Over the past 18 years, Andy’s provided guidance to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little podcast.

Andy has written hundreds of articles on content strategy, SEO, influencer marketing, conversion and Analytics.

Top 10 Online Marketing Experts, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 25 Content Marketers, Express Writers/Buzzsumo
Top 10 Social Media Influencers, Social Media Explorer

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Some Links...

Speaker Reel | Twitter | LinkedIn
linkedin.com/in/andycrestodina A bit more...
Top 50 B2B Marketing Influencers to follow in 2019, Top Rank (source)
Top 50 Content Marketing Influencers to follow in 2019, Top Rank (source)
Top PR Influencers of 2018, Fit Small Business (source)
Top 25 Marketing Influencers, Live Agent 2018 (source)
Top 50 Social Media Influencers, Top Rank 2018
Named one of the Top marketers by Entrepreneur, 2017 (source)
Top 100 Digital Marketing Influencers on Twitter (source)
Judge for Content Marketing Awards
Instructor, Northwestern University
Top 12 Online Marketers to Watch in 2017 (Oberlo)
Top 25 B2B Influencers in 2017 (IZEA)
Top 10 Online Marketing to Follow for Inspiration and Growth, 2016 (Fox)
Guest Lecturer at Northwestern University
Mentor at 1871, the #1 rated startup incubator in the US

Andy gives between 100 and 120 presentations and webinars per year.

In today’s digital landscape being nimble is now more important than ever to keep up with our customers ever-evolving needs. Learn how a leading software asset management company revamped its entire digital presence in under a year by transforming all its online properties (website, Community, and social). While a lot of progress has been made in record time, there is constant innovation taking place through a regular cadence of testing, measuring results and optimizing in order to refine how to market to our customers digitally. This session will address do’s and don’ts and provide you with real takeaways by bringing to life our firsthand experience of becoming truly customer-centric in today’s digital age.

Alexis Chiagouris is a digital marketing leader with over 20 years of experience on the agency, brand and technology platform sides of the business. In her career Alexis has worked with major Fortune 500 companies across every industry by analyzing their business objectives and challenges and devising strategic recommendations, plans and road maps that delivery results. Alexis is currently the Director of Global Digital Marketing at Flexera where she heads up a team of digital marketers who manage the company’s website, community, social media, email and SEO efforts.

The future of marketing is near! The approach to customer experience will shape the world as we know it. In this talk, we will explore the shift of marketing and the experience of the new customer journey. The 2020 vision will be presented as marketers are challenged with not having their brands be top of mind for consumers, but being embedded into consumers lifestyle.

Working in virtual teams comes with many challenges, especially when there’s no in-person building of trust and engagement. To better understand why virtual teams are the epitome of working smarter, it is imperative to understand the relationship between the degree of virtuality, engagement, and trust within virtual teams. These essential interrelations continue to grow at a fast past in the digital age and take root in some of the world’s most successful companies.

Mila Kachovska, PhD, MBA is an international professional who has been devoting her career in advancing the long-term vision of organizations from clients, to markets, and relationships. Her background encompasses leadership, team building, planning, organizing, and problem solving, all of which have realized significant growth results. (Please update this bio on the marketingglobalevent.com website's agenda along with updating my name).