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Overview of the event

As 2020 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.

There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.







Facts & Figures About The Event

7 Speakers
7 Topics
50 Tickets

Conference Schedule

Digital Marketing Summit, Chicago

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X Topic Abstract

Too many brands today act as robots on social media and do not know how to connect with their audience. Why do we see brands with millions of followers with minimal engagement and some brands with maximal engagement? That is what I would show.


X Topic Abstract

Working in virtual teams comes with many challenges, especially when there’s no in-person building of trust and engagement. To better understand why virtual teams are the epitome of working smarter, it is imperative to understand the relationship between the degree of virtuality, engagement, and trust within virtual teams. These essential interrelations continue to grow at a fast past in the digital age and take root in some of the world’s most successful companies.

Speaker Profile

I am an independent consultant advising virtual teams all over the world. I am based in Bulgaria and will be travelling to Chicago for the conference. I recently completed a 4 year study on virtual teams and am excited to share my insights with you and your attendees


X Topic Abstract

- I will be covering two global social media campaigns which were unconventional and first in class. Social Media Stories, Breaking Barriers - Achieving Excellence Coolest Interview Ever campaign: #CoolestInterviewEver: In 2013, HCL’s Digital marketing team led by Gaurav Kakkar, came up with unconventional idea of launching World’s first ever end-to-end Recruitment Campaign on Twitter. There has been no instance of using social media platform for recruitment. Initially, this idea was thrashed by leadership team , citing that idea is crazy & how can interview be conducted openly on a social media platform. But HCL’s digital team did not give up. Slowly, the team gathered the support and broke all barriers to launch the campaign. The fundamental objective was to project HCL as a preferred employer brand amongst the 32 countries where HCL operates. Outcome of this campaign exceeded the benchmarks. Total engagement from prospective job seekers was 250 K with candidates participating from 60 countries. While the total spend on this initiative was equal to the average spend on recruiting one employee, it ranks as one of the most impactful outreaches in social media history having been covered by more than 60 international publications . It has resulted in HCL technologies enjoying a refreshed and strengthened employer brand in more than 60 countries and more followers on Twitter than any other IT services organization in the world. Campaign video case study:www.youtube.com/watch?v=NjQbh6WuLa8&t=2s

A Mile for her: #aMileForHer: Illiteracy is a global problem and statistics paint a gloomy picture. As per UNESCO, there are 775 million adults lacking minimum literacy skills and 66% of these are women. While organizations and NGOs have been actively using social media to raise awareness about women literacy, there has never been a more effective social media campaign to engage youth, millennials, global influencers, and professionals to enable community support for the cause. #aMileForHer is a CSR campaign launched by HCL Technologies in March 2015. Simply put, the concept of the campaign was “ To celebrate the women in your life - walk, jog or run a mile for her and HCL will match your miles by empowering under privileged women through digital literacy initiatives”. One of the major barrier of the campaign was to encourage people’s participation. The campaign extensively leveraged social media channels for driving awareness about women empowerment through literacy and the change individuals can bring. Unsurprisingly, there were numerous impactful outcomes, the most important being the initiation of empowerment of more than 1,00,000+ under privileged women. Geographically, the campaign reached more than 50 countries and touched thousands across the globe. Launched under the hashtag #aMileForHer, the campaign was trending on Twitter in India for two days. Global technology influencers from US, Europe, APAC endorsed the campaign, voicing full support and participation. Campaign video case study: www.youtube.com/watch?v=WuJv07jeOak&t=13s

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Our Sponsors


Media Partners


               

Digital Marketing Partner




Marketing Partner




Promotional & Media Partners


    

Our Past Sponsors


Media Partner



Sponsors






Our Speakers


Dr. Tsvetomila (Mila) Kachovska

Consultant


Josh Kaiser

Vice President, Marketing

Spartan College of Aeronautics and Technology


Jonah Schulman

Head of Marketing at Security Token Market & EFA Analyst

Deloitte


Gaurav Kakkar

Deputy General Manager

HCL America Inc.

Want to become a speaker Please register here Register

Our Pricing

Group of three or more(Early Bird)

USD 300

Till November 30, 2020
Group of three or more(Standard)

USD 349

Till February 13, 2020
Individual(Early Bird)

USD 449

Till November 30, 2020
Individual (Standard)

USD 549

Till February 13, 2020


Our Testimonial

FAQs

Who can attend Digital Marketing Summit in Chicago?

You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.

Why to attend Digital Marketing Summit in Chicago?

Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation

Are there any prerequisites to attend this program?

No

Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.