It's easy to forget that you are talking to a bot rather than a real person. Yes that's the age we are in - with digital automation, AI and Machine Learning taking over customer experience. Does that mean brands can shift their focus to digital transformation and forget about CX?

Founder of award winning integrated digital agency

Suchi Gupta is Digital Marketing Director with Pure Design Solution (PDS), a full-service online marketing agency based in Allen, TX. She is a passionate digital marketer, with 10+ years of experience in building and growing brands online. Multi-disciplinary skill set that encompasses Social Strategy, Brand Positioning & Online Activation, Leads Generation Funnels, Storytelling and User Engagement.

She has worked with Clients as their trusted partner, building and growing brands from base revenue to multi-million dollar entities. She started PDS in 2009 with one mission only – Initiate ‘CHANGE’ that stays and grows with brands over time, because ‘change’ is what will keep them relevant and growing.

About Pure Design Solution

PDS is a WBENC certified, digital marketing agency servicing clients in U.S. and Australia. At PDS, we believe in long-term client partnership and mutual trust building as the key differentiator. That also serves as the greatest testimony of our work. Taking a step forward from convention digital solutions, PDS is currently involved in connecting marketing and sales processes through automation set-ups. Check us out at www.puredesignsolution.com

Asif, a proud Canadian, is a veteran tech start-up, business-development and marketing entrepreneur with nearly 20years experience. He is currently focused on working as a consultant, speaker and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association - an international group dedicated to research and education in the space.

Prior to launching The LBMA, Asif has worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom &Dreesman and L’Oreal. You can catch Asif’s weekly video podcast - This Week In Location-Based Marketing every Wednesday

An avid technology evangelist, Asif also holds degrees in economics and management sciences from the University of Waterloo, writes a weekly column forwww.streetfightmag.comand can be found on Twitter @AsifRKhan

Why organic is important and how to get the balance right

It’s a simple but fundamental concept: We create our own reality through our senses and past experience. For example, we lie on a mattress and decide whether we like it compared to others. Marketing shortcuts this process by substituting experience with advertising. Search online for “mattress” and prepare for an onslaught of nudges promising that you’ll love a mattress even though you’ve never lied on it. This kind of marketing has been around for a while, but the increasing personalization of advertising with the help of AI is taking it to another level. Join Jared Leshin, author of the upcoming book, Advertising and the Nature of Reality, for a talk on how advertising influences reality, and what that means for our future.

From boots on the ground implementation to strategic leadership, Jared has operated in almost every facet of modern marketing. An early-career start in computer aided design and web development taught him that people pay attention to a message when it speaks to them. Brand strategy, data analytics, video production, and digital advertising all benefit from his deep understanding of digital and online engagement.
Jared grew up in Dallas, Texas, and learned to speak English, Spanish, and Texan. He’s a graduate of University of Southern California with a concentration in Philosophy and 3D Animation. After California came South Korea, working as a Lighting Artist at a large visual effects house. Jared will be launching his book, Advertising and the Nature of Reality, sometime in 2020.

Social media and the content that drives it have gone from fun distractions to necessary channels of communication. As a result, we are bombarded with lots of content and lots of noise.

Andrew Jenkins has provided social media strategy and social selling services to numerous mid to large enterprises such as CIBC, Royal Bank of Canada, BMO Nesbitt Burns, National Bank, Sirius XM Canada, the Globe and Mail, World Vision Canada, and the Aga Khan Foundation. He has spent the last twenty years working in Information and Communication Technology (ICT) spanning social media, wireless, and e-business. He holds a BA in Economics from Laurentian University, a BFA in Film Production from York University, and an MBA from the Rotman School of Management at the University of Toronto. He also taught entrepreneurship at OCAD University and currently teaches Digital Strategy at the University of Toronto’s School of Continuing Studies. Andrew speaks internationally about the social and digital landscape. His entrepreneurial efforts have been featured in the Toronto Star and by LinkedIn Canada as one of their success stories.

Staying Ahead of the Curve in Digital Marketing in 2020 Today’s business leaders expect marketing to deliver revenue at an unprecedented speed. In order to fulfill these increasing demands, marketers need to be utilizing content and digital solutions to advance lead cycles and increase revenue. In this presentation, you will earn how the future of B2B digital marketing relies on strategic planning, excellent storytelling and a focus on conversion.

MaryAnn Holder is a marketing leader, holding executive leadership roles at companies like One Network Enterprises, SAP/SuccessFactors, Tibco, and Oracle. MaryAnn drives marketing programs focused on technology, as she has a 20- year track record as a B2B growth promoter, skilled at building brand while creating demand. Her career in enterprise technology and B2C brand agency means that technology, business focus, and marketing brand are unified for profitability. Built on her belief that high performance teams are created and nurtured by success, she believes in alignment to all areas of business to create a “one team” focus—ultimately to win business and generate revenue.

Tawnya Zwicker is the Senior Marketing Manager, BMO for Women, and is responsible for developing innovative digital, social, and content strategies to engage, educate, and acquire women investors and business owners.

The majority of her career has been spent in the financial services industry in increasingly senior communications and marketing roles, but her diverse background includes telecom, not-for-profit, and consulting roles. To this day, her favourite thing is seeing a campaign she worked on come to life.

While she is well-versed in the role of customer data in analytics in developing strategic, research-backed campaigns, her storyteller nature lights up when this research is backed by beautiful creative, and well-written content.