As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
A conversation promised to cover at a high level all of the industry leading “hot” buzzwords, IoT, AI, & ML. However, Trinidad will present whether it is advantageous to be leading edge in investing in technology or more prudent to stay focused on the “today” & simply hit corporate expectations.
It’s a simple but fundamental concept: We create our own reality through our senses and past experience. For example, we lie on a mattress and decide whether we like it compared to others. Marketing shortcuts this process by substituting experience with advertising. Search online for “mattress” and prepare for an onslaught of nudges promising that you’ll love a mattress even though you’ve never lied on it. This kind of marketing has been around for a while, but the increasing personalization of advertising with the help of AI is taking it to another level. Join Jared Leshin, author of the upcoming book, Advertising and the Nature of Reality, for a talk on how advertising influences reality, and what that means for our future.
From boots on the ground implementation to strategic leadership, Jared has operated in almost every facet of modern marketing. An early-career start in computer aided design and web development taught him that people pay attention to a message when it speaks to them. Brand strategy, data analytics, video production, and digital advertising all benefit from his deep understanding of digital and online engagement.
Jared grew up in Dallas, Texas, and learned to speak English, Spanish, and Texan. He’s a graduate of University of Southern California with a concentration in Philosophy and 3D Animation. After California came South Korea, working as a Lighting Artist at a large visual effects house. Jared will be launching his book, Advertising and the Nature of Reality, sometime in 2020.
We will have conversation about what does Customer Centricity mean and how digital can be leveraged to help brands become more customer centric. We will also learn about real life examples on how brands are transforming themselves in this digital age
Niket Dubey is an accomplished Marketing Technology leader who has been involved in helping various big brands with their transformation through digital. He has led various cross functional teams across multiple industries around the world and helped them deliver complex programs through Agile. He is a technologist by heart and big proponent of innovation & automation. He loves to connect with people through storytelling and likes to be known as a “brand technologist”. Currently, he is working with Epsilon as a Senior Director of Technology Delivery based out in Dallas where he is helping the brands to build their world class Loyalty platform.
Avocados from Mexico has built a data-first “CRX” (Consumers Relationship Experience Platform) that fully integrates the brand’s advertising, marketing and CRM. Head of Digital Marketing Ivonne Kinser explains the three pillars of modern digital marketing upon which the brand pierced traditional silos, mapped the new CPG customer journey rooted in data and analytics, and picked the tech that executes the vision.
In 2018, she became one of the five women honored with the Changing the Game Award Brainwave category. An award given by the prestigious She Runs It organization which recognizes women within the marketing industry who are true catalysts of innovation by fearlessly making bold moves and reinventing the rules of marketing to transform their brands, and their organizations.
The previous year, the American Advertising Federation had included her in the list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising industry who are breaking glass ceilings.
Through the span of her 20-year+ marketing career, Ivonne has played leadership roles in multiple corporations representing multibillion brands, as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide and The Richards Group, working with well-known brands in almost every category. In 2014, she joined Avocados From Mexico as the Head of Digital Marketing, and in four years has built the organization’s digital practice from the ground up, based on the principles of digital transformation.
Under her leadership, AFM’s digital work has won multiple accolades including: the only brand earning the top #2 position as Merkle’s “Best Digital Super Bowl Campaigns” for five consecutive years, from 2015 through 2019; a Gold (Sol De Oro) for #Avosecrets (AFM’s 2017 Super Bowl digital campaign), in the category of Real Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes.
She has addressed dozens of keynotes – across the nation and internationally – about Avocados From Mexico’s digital marketing successes, best digital marketing practices, and digital transformation strategies, and she is a regular guest speaker the IPADE, (the top business school in Mexico). It’s what she calls her small contribution to help push the industry forward.
Innovation, disruptive creativity and a non-traditional approach to digital marketing are the hallmarks of Ivonne’s work.
Staying Ahead of the Curve in Digital Marketing in 2020 Today’s business leaders expect marketing to deliver revenue at an unprecedented speed. In order to fulfill these increasing demands, marketers need to be utilizing content and digital solutions to advance lead cycles and increase revenue. In this presentation, you will earn how the future of B2B digital marketing relies on strategic planning, excellent storytelling and a focus on conversion.
MaryAnn Holder is a marketing leader, holding executive leadership roles at companies like One Network Enterprises, SAP/SuccessFactors, Tibco, and Oracle. MaryAnn drives marketing programs focused on technology, as she has a 20- year track record as a B2B growth promoter, skilled at building brand while creating demand. Her career in enterprise technology and B2C brand agency means that technology, business focus, and marketing brand are unified for profitability. Built on her belief that high performance teams are created and nurtured by success, she believes in alignment to all areas of business to create a “one team” focus—ultimately to win business and generate revenue.
In this dynamic session, Dennis Wakabayashi will paint a refreshingly unbridled view of CX and open your eyes to a completely different vision of business transformation. You’ll get a metaphorical glimpse into why CX and digital transformation don’t work as advertised. He will explore what it means to be “human” in a global economy and explain how you personally affect the way transformation manifests itself in brand, behavior, and business.
Use this opportunity to improve the visibility of your organization
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Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal
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Group of three or more(Early Bird)
Till December 31, 2019
Group of three or more(Standard)
Till February 13, 2020
Till December 31, 2019
Till February 13, 2020
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It was a very worthwhile conference
Round Table was very helpful
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All Presentations were Great. Very Informative
Presentations had good content
Who can attend Digital Marketing Summit in Dallas?
You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.
Why to attend Digital Marketing Summit in Dallas?
Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.
What will you learn about?
Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation
Are there any prerequisites to attend this program?
Do I need to register for the event?
Yes, all conference attendees must register in advance to attend the event.