Overview of the event
As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
Facts & Figures About The Event
Conference Schedule
Digital Marketing Summit, Mumbai
Registration
Conference Overview
Nitesh Naveen, Partner & Managing Consultants - Digital Transformation, 1.21GWs
Leveraging digital to create truly customer-centric brands
Sandeep Raut, Founder & CEO, Going Digital
Tea/Coffee Break
Effective Ways of Building your Digital Career - Click Here for More Info
Aanchal Arora, Founder & CEO, 1702 DigitalWith the unpredictable and ever-changing trends of digital media, not to forget the stiff competition, it is vital for us to constantly adapt and innovate, to stay ahead of the curve.
However, in the digital industry, even the most radical ideas would be rendered ineffective if it isn't employed simultaneously with efficiency.
Inbound Growth for B2B - Click Here for More Info
Siddharth Sharma, Head - Digital Marketing, CleverTap
Lunch Break
Being future ready: Key trends shaping Digital Marketing - Click Here for More Info
Mandar Desai, Director, KPMG1. Content is still the king: How the type of content and personalization strategies are ifluencing customers.
2. Harnessing the power of data: Making sense of the gigantic data available with us to make the right pitch
3. Being future ready: Striking the right mix of strategy, technology and compliance
Round Table Discussion
Siddharth Sharma, Head - Digital Marketing, CleverTap Mandar Desai, Director, KPMG Aanchal Arora, Founder & CEO, 1702 Digital Harshit Jain , Co-Founder & Creative Head, Drama Daily Creative Labs Pvt. Ltd. Pradyut Hande, Senior Growth Marketer & Product Evangelist, Netcore Solutions
Impact of Digital Marketing in Tier 2 and Tier 3 Cities..- Click Here for More Info
Harshit Jain , Co-Founder & Creative Head, Drama Daily Creative Labs Pvt. Ltd.Putting a focus on how it is like to run an Agency in Tier 2 cities, how client and customer behavior is like in small cities, what type of content is created, how the budget drastically differs as compared to Tier 1 cities and A list client, how to work in small budgets and how to identify best working distribution channel in the budget. Will one of my successful case study of a client.
Tea/Coffee Break
Creating human-centric experiences in moments that matter- Click Here for More Info
Avinash Jhangiani , CEO, Play 2transformThe presentation talks about why experiences is the new wave of marketing. It presents the value of design thinking in the customer journey, and showcase new methods and tools for brands to enhance co-creation and innovation with their ecosystem partners.
Reimagining Multi-Channel Marketing in the Era of Artificial Intelligence - Click Here for More Info
Pradyut Hande, Senior Growth Marketer & Product Evangelist, Netcore SolutionsToday's average customer is active across multiple inter-connected devices (smartphones, desktops, laptops, tablets, smart wearables, etc.). Set in this backdrop, traditional marketing that relied on treating the target audience as a homogeneous mass is losing relevance. When it comes to their digital strategy, brands need to adopt a data-driven multi-channel marketing approach to engage with their customers across both website and mobile app platforms. The surest way to driving higher conversions, customer engagement, retention, and satisfaction is by delivering highly personalised, relevant, and timely content (or marketing campaigns), tailor-made to diverse customer segments. The rise and application of AI based on customer behavioural data and actionable insights comes as a boon for marketers looking to optimise their multi-channel marketing strategy in order to stay one step ahead of the competition.
