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Overview of the event

As 2020 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.

There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.







Facts & Figures About The Event

7 Speakers
7 Topics
50 Tickets

Conference Schedule

Digital Marketing Online Summit
X Speaker Profile

With 25 years of experience in various facets of branding and communication, have a proven track record in helping organizations of various hues and sizes across sectors build credible and sustainable reputation and equity. besides owning and managing one of India's leading independent full services communication firm with national presence and in-house capabilities in content, social and digital marketing, influencer engagement and digital/online PR besides traditional PR.

X Topic Abstract

2021 vision will all be about self serve clients and marketing will be to design strategy and market to a customer that knows everything. It will be about micro experience creation and personalization to the brim.

X Topic Abstract

It’s a simple but fundamental concept: We create our own reality through our senses and past experience. For example, we lie on a mattress and decide whether we like it compared to others. Marketing shortcuts this process by substituting experience with advertising. Search online for “mattress” and prepare for an onslaught of nudges promising that you’ll love a mattress even though you’ve never lied on it. This kind of marketing has been around for a while, but the increasing personalization of advertising with the help of AI is taking it to another level. Join Jared Leshin, author of the upcoming book, Advertising and the Nature of Reality, for a talk on how advertising influences reality, and what that means for our future.

X Topic Abstract

Augmented reality is no longer a future possibility - it’s here. Transforming the way consumers interact with brands and vice versa, augmented reality presents multiple opportunities for brands to generate a fairly quick and positive ROI. In this session we will discuss the many advantages and opportunities augmented reality offers while critically analyzing some of the augmented reality initiatives of big brands.

X Topic Abstract

YouTube allows marketers to present unique content that's easy for viewers to consume and share. YouTube marketing can be an intimidating tool for brands.
Do's and Dont's of YouTube Marketing.
How to Do SEO of YouTube videos
Viral Video Marketing with intensive audience engagement

X Topic Abstract

Decipher digital marketing jargon, understand what kinds of digital playbooks to use in specific situations and the importance of engagement more than acquisition in this day and age.

X Topic Abstract

Every day, billions of people around the world have dozens of moments that matter to them and their lives. These moments create billions of ‘signals’, which not only include context e.g. where someone is, what device they are using or the time of day, but also intent: what someone wants or needs at that moment. This combination of context and intent-driven signals is a goldmine for marketers, providing more opportunities to be relevant and connect with consumers in more meaningful ways than ever before.

X Topic Abstract

The marketing funnel today is incredibly noisy with fierce competition for consumers' attention. Breaking through that clutter can be daunting, confusing, overwhelming, and potentially expensive if you don't understand the key strategies to build on brand. In the end, almost every product or service will be a commodity, so creating a personality for a brand will be the key piece that stands out. This is accomplished in the exact opposite fashion as traditional marketing which is talking about a product/service features/benefits and telling that tale to the masses. Instead, marketing today is about creating an alignment with a consumer based on what THEY want to buy, not what you want to sell.

X Topic Abstract

In a time when the world is more connected than ever, yet more isolated than we have ever been, it is critical for brands to act with authenticity, articulating outcomes that matter to the ever-changing digital consumer, especially Generation Z. This session shares data and insights concerning the shifting demographics of today’s college students from first generation to adults continuing education, to remain competitive in the workforce of today.

X Topic Abstract

Making customer success integral to the organisation...As you strive to become a more customer-centric organisation, putting the customer at the centre of your digital transformation is the key to success. But how do you get started?

How can an organisation keep customers—rather than technology—at the center of a transformation effort? Join us to exchange thoughts & experiences on how to leverage digital to create customer centric brands..

Speaker Profile

Products are Experiences & Experiences are about People. Pranav manages all three powered by Data. A Seasoned Management Consultant & Corporate Strategist- 13+ years of extensive experience in Digital Strategy, Products & Services leading assignments involving Strategic business initiatives, new business roll-outs & strategy implementation, assisting CXOs & Business teams with innovative uses of Processes & Technology driving revenue and creating business value. (Linkedin : https://www.linkedin.com/in/krpranav/)

X Speaker Profile

IIM-A'87 : Currently Director Marketing & Sales at Procter & Gamble Health; Headed Global Consumer Healthcare Ranbaxy business driving Revital & Volini brand amongst Top3 brands in IPM/OTC markets; 30 years experience in OTC/Pharmaceuticals, Consumer Foods, Agri-business, Medical Diagnostics and FMCG in India and International markets.

Specialties: General Mgt, P&L Management, Business turnaround, OTC, FMCG, Business Mgt, Marketing & Sales Management.

X Speaker Profile

In my career, I've grown from a strong tactical marketer, to a strategic, data-driven marketer, team leader, advisor, mentor, and keynote speaker.

Areas of expertise include:
Strategic Planning; Digital, Social, and Content Amplification Strategies; Budget Management; SEO/SEM; Blogging & Podcasts; Market Research; Digital Retargeting; Email Marketing; Content Creation; Campaign Creation and Analysis; Social Media Marketing; Campaign Optimization; Leadership

X Topic Abstract

In today’s digital landscape being nimble is now more important than ever to keep up with our customers ever-evolving needs. Learn how a leading software asset management company revamped its entire digital presence in under a year by transforming all its online properties (website, Community, and social). While a lot of progress has been made in record time, there is constant innovation taking place through a regular cadence of testing, measuring results and optimizing in order to refine how to market to our customers digitally. This session will address do’s and don’ts and provide you with real takeaways by bringing to life our firsthand experience of becoming truly customer-centric in today’s digital age.

Speaker Profile

Alexis Chiagouris is a digital marketing leader with over 20 years of experience on the agency, brand and technology platform sides of the business. In her career Alexis has worked with major Fortune 500 companies across every industry by analyzing their business objectives and challenges and devising strategic recommendations, plans and road maps that delivery results. Alexis is currently the Director of Global Digital Marketing at Flexera where she heads up a team of digital marketers who manage the company’s website, community, social media, email and SEO efforts.

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Our Sponsors


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Promotional & Media Partners


    

Our Past Sponsors


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Sponsors






Our Speakers


Bhuvana Subramanyan

Head of Digital Marketing - Cloud, Asia pacifc

IBM


Jared Leshin

Director

Holmes Murphy & Associates


Vedanarayanan Vedantham

SME Business Head

Razorpay


Kapil Anand

Digital marketing head

Kapsoft Media


Kerry Francesca Nisco

Ed.D, Assistant Vice President for Marketing and Brand Management

Seattle University


Nick Garcia

Director of Sales

Entercom


Maya Kaufman

Global Marketing & Sales

Spartans AI


Brijesh Kapil

Director Marketing and Sales

Procter & Gamble


Tawnya Zwicker

Senior Digital Marketing Manager

Global Tax and Legal, KPMG


Alexis Chiagouris

Director of Global Digital Marketing

Flexera


Xavier Prabhu

Managing Director & President - APAC & Global board member at IPREX Global Communication

PRHUB


Piyush Khera

Senior Director Digital

iProspect


Pranav Kumar

Senior Partner Development Manager

Adobe

Want to become a speaker Please register here Register

Our Pricing

Individual (Standard)

USD 349

Till September 25, 2020


Our Testimonial

FAQs

Who can attend Digital Marketing Online Summit?

You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.

We will share the WebEx link after you have registered.

Why to attend Digital Marketing Online Summit?

Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation

Are there any prerequisites to attend this program?

Best practices while attending online conference:

Login to your system with the login detail 10 minutes prior to the start time
Should be connected to a good network to avoid interruptions.
Should be at a quiet place while taking your session.
Ensure all other windows are closed and no application is running. This will ensure good audio and video quality
Mute yourself if not expected to speak
Do ask the question via chat box to keep the session lively.
You can Ask questions

Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.