Marketing is all about responding to the buyer. Its about understanding the buyer journey and deriving a funnel out of that. Its about knowing their behavior outside of the funnel as well. I believe that there are 3 T's that are important - Timing, Touch Points and the way you get them Thinking about your product/ service

With 25 years of experience in various facets of branding and communication, have a proven track record in helping organizations of various hues and sizes across sectors build credible and sustainable reputation and equity. besides owning and managing one of India's leading independent full services communication firm with national presence and in-house capabilities in content, social and digital marketing, influencer engagement and digital/online PR besides traditional PR.

It’s a simple but fundamental concept: We create our own reality through our senses and past experience. For example, we lie on a mattress and decide whether we like it compared to others. Marketing shortcuts this process by substituting experience with advertising. Search online for “mattress” and prepare for an onslaught of nudges promising that you’ll love a mattress even though you’ve never lied on it. This kind of marketing has been around for a while, but the increasing personalization of advertising with the help of AI is taking it to another level. Join Jared Leshin, author of the upcoming book, Advertising and the Nature of Reality, for a talk on how advertising influences reality, and what that means for our future.

Every day, billions of people around the world have dozens of moments that matter to them and their lives. These moments create billions of ‘signals’, which not only include context e.g. where someone is, what device they are using or the time of day, but also intent: what someone wants or needs at that moment. This combination of context and intent-driven signals is a goldmine for marketers, providing more opportunities to be relevant and connect with consumers in more meaningful ways than ever before.

Making customer success integral to the organisation...As you strive to become a more customer-centric organisation, putting the customer at the centre of your digital transformation is the key to success. But how do you get started?

How can an organisation keep customers—rather than technology—at the center of a transformation effort? Join us to exchange thoughts & experiences on how to leverage digital to create customer centric brands..

Products are Experiences & Experiences are about People. Pranav manages all three powered by Data. A Seasoned Management Consultant & Corporate Strategist- 13+ years of extensive experience in Digital Strategy, Products & Services leading assignments involving Strategic business initiatives, new business roll-outs & strategy implementation, assisting CXOs & Business teams with innovative uses of Processes & Technology driving revenue and creating business value. (Linkedin : https://www.linkedin.com/in/krpranav/)

Why governance is important to your organization's digital goals - Examples of where governance goes wrong -Actionable recommendations to improve your governance

Why governance is important to your organization's digital goals - Examples of where governance goes wrong -Actionable recommendations to improve your governance

Why governance is important to your organization's digital goals - Examples of where governance goes wrong -Actionable recommendations to improve your governance

Why governance is important to your organization's digital goals - Examples of where governance goes wrong -Actionable recommendations to improve your governance

Why governance is important to your organization's digital goals - Examples of where governance goes wrong -Actionable recommendations to improve your governance

Why governance is important to your organization's digital goals - Examples of where governance goes wrong -Actionable recommendations to improve your governance