F Digital Marketing Summit, Melbourne
Feb 13
Ways to convince Your Boss Ways to Save Submit Your Talk

Submit Your Talk

Overview of the event

As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.

There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.

Facts & Figures About The Event

7 Speakers
7 Topics
50 Tickets

Our Past Speakers

Vicky Mann

Chief Marketing Officer


Divya Gupta

Managing Director

Maya Marketing

Lachlan Vogt

Manager : Emerging Technology


Rody Bajo



Tristen Tan


Schnap Digital

Neel (Nilanjana) Bhattacharya

Management Consultant

Infosys Consulting

Minna Weiner

Marketing Automation Specialist(Marketo)

Bennelong Funds Management

Want to become a speaker Please register here Register

Conference Schedule

Digital Marketing Summit, Melbourne
X Topic Abstract

Digital technology is changing the way we live, enabling speed and convenience like never before. Technology is definitely promising more advantages than ever before. People want things to be cheaper, faster, more convenient and delivered to their doors at no extra cost. As digital technology spreads throughout society, all these hopes and fears simultaneously filter through consumers’ minds. The perspectives are staggering – and consumer views on a near-future automated society should be in everyone’s radar to offer experiences that can delight consumers.

X Topic Abstract

X Topic Abstract

In new and evolving fields like Virtual Reality marketing, the simple framework of agile methodology shines. While consumers are becoming more and more sophisticated and are looking for engaging, interactive and personal experiences, marketers have to employ heightened interactivity and increasingly personalized communications to impress their audiences. Brands like Tricentis, Coca Cola, BMW, Audi, Honda, ABC, Nike, Porsche, IKEA, Barneys, Qantas, Sydney University of Technology, The Wildlife Trust of South & West Wales, have all incorporated virtual reality experiences into their marketing strategy. It has been a promising technology for decades and by 2025, according to Goldman Sachs, the economic impact of virtual reality is predicted to reach $35 billion. It will continue to create the disruption in business models becoming the next major platform shift after the web and mobile devices. Come and explore:

The evolution of Virtual Reality Technology - a universal reality
The differences between the variety of virtual reality options out there – from google cardboard to the oculus rift.
Understand how to use virtual reality in business context.
Learn how to use it to increase your sales and grow your brand awareness with case studies.

Topic Abstract

Organization who are looking to remain competitive in today’s high-tech digital world must constantly innovate, most importantly, understand the consumer sentiments, their needs and likes. This has forced organizations to investigate data and take decisions, marketing is no different.

Brands today will only survive if they are either top of the minds or top of the algorithms. Proliferation of data, especially unstructured data, and high computing power provides marketers and organization with additional capability to stay ahead of game. Using data and analytics to find right customer segments, designing perfect campaigns, manage churn, building effective promotions, proposing next best offer/ actions etc have been dominating the lives of marketers in 2020.

he adoption of Data Science, Machine learning and AI, in the recent past, will have everlasting impacts on lives of marketers. This has an unprecedented impact in the way marketers are taking decisions and develop strategies. Data analytics which has been the back bone of marketing is changing and giving way to machine learning, supervised and unsupervised to make key decisions.

Explore the here and now of marketing analytics and what lies ahead for all of us.

Speaker Profile

Sayan is Data Science, Analytics and Machine learning, practitioner and evangelist with 15+ years of expertise in data sciences, predictive and prescriptive analytics, Machine learning and consulting across a multitude of both global clients and across verticals. He primarily specialize in application of data science in solving business problems in the domain of Marketing, Channel operation, Commercial, HR and Supply chain, covering industries like Retail, Telecommunications, and Consumer goods.

He is working with as Associate Partner with IBM, Australia. He has a degree in Engineering form India and MBA in Marketing, from Singapore.


X Topic Abstract

Developers are the most-important constituency in technology. They have the power to make or break businesses, whether by their preferences, their passions, or their own products.Companies are becoming aware that their future relevance and viability will depend not on their sales peoples’ ability to charm the CIO, but their ability to get the rank and file to genuinely value their technologies.This talk is a brief introduction to Developer Marketing and how it differs from traditional marketing strategies

X Topic Abstract

he Customer Value Journey refers to the path along which a prospect is converted into a customer. It describes the building of trust between the prospect and the business, which then leads to a business relationship. Digital marketing is a multi-step process; in fact, there are 8 stages that make up the journey.

There are other outlines available out there, however, none of them offers a detailed layout of the journey that leads to success. The Customer Value Journey (CVJ) shows you the way to attract and convert prospects while retaining your top clients. It is the foundation developed by Digital Marketer, upon which all other marketing strategies and tactics rest. The premise behind the CVJ reflects the goals of marketing as a discipline: to move prospects through each stage of the journey. Therefore, if your business adopts the CVJ into its model, then you’ll seamlessly move prospects along the different phases of the journey.

X Topic Abstract

Dave will explain why CRO is the most under utilized digital marketing tool in Australia. Combining real life case studies with a full overview of how you can implement a CRO strategy for your business, the presentation is full of value. Finally, a live audit of audience members websites will round off this jam packed presentation aimed to improve conversions for all types of businesses.

X Topic Abstract

The key to improving your marketing ROI is ongoing measurement of marketing results and adjustment to your marketing campaigns. Measuring the ROI of marketing campaigns will help you uncover what works and what doesn't so you can scale or optimize performance. This has been a challenge for Marketers for some time now and the famous saying lives on “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922) Enter the game changer Augmented Reality
Augmented Reality (AR) is the future of marketing as it applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to transform how we interact with the world around us.
Although the technology might be relatively new and applications are being deployed all the time, one of the benefits of AR is that the proof of the return on investment (ROI) is fairly immediate, as long as it’s planned and executed correctly. But brands must ensure the focus is ultimately on what will improve customer engagement, increase sales conversions and promote long term loyalty. Originally developed to train military personnel, augmented reality is widely seen as the next big thing in a wide range of different industries, including medical, automotive and, of course, consumer retail. In fact, the latest forecasts show that the global market for AR products is expected to surge 80% to $165 billion by 2024, according to Global Market Insights.

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Our Sponsors

Media Partners

Our Speakers

Neel Bhattacharya

Management Consultant

Infosys Consulting

Andres Torres

Strategic Product Manager/Head of Marketing, ANZ


George Zeidan

Managing Director

The Lead Generation Experts


Associate Director - Client Services FS


Michael G Mikhail


ROI future solutions

Mariëtte Snymanl

Director of Marketing - Asia Pacific


Sayan Banerjee

Associate Partner- Data Science and Analytics

IBM Australia

Dave Hyman

Digital Marketing Manager

Digital Eagles

Rahul Soans

Developer Marketing Manager A/NZ


Want to become a speaker Please register here Register

Our Pricing

Group of three or more(Early Bird)

AUD 362

Till January 13 2020
Group of three or more(Standard)

AUD 434

Till February 13 2020
Individual(Early Bird)

AUD 577

Till January 13 2020
Individual (Standard)

AUD 722

Till February 13 2020

Our Testimonial


Who can attend Digital Marketing Summit in Melbourne?

You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.

Why to attend Digital Marketing Summit in Melbourne?

Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation

Are there any prerequisites to attend this program?


Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.