Feb 13
Ways to convince Your Boss Ways to Save Submit Your Talk
X

Submit Your Talk

Overview of the event

As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.

There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.







Facts & Figures About The Event

7 Speakers
7 Topics
50 Tickets

Conference Schedule

Digital Marketing Summit, Seattle
X Topic Abstract

B2B markets should be able to deliver demand generation through digital channels in the same way that B2C companies can, but are often inhibited by long sales cycles, misalignment with sales and partner organizations, confusion over KPIs and true marketing impact, and struggles over the value of awareness vs. demand. This session looks at a pragmatic approach to developing a full demand generation engine across digital channels in a complex B2B environment



X Topic Abstract

From Trial to Loyalty,shared experiences bring clarity to shared beliefs

As choice opens up to our user/consumers with the variety of products and services to suit their needs, how do we differentiate our ourselves (company). By looking at the 4 types of “interactors” (Early, Middle, Late, and non adopters) and comparing them to our core values, we can help shape and orchestrate their engagement by combining them into our “Co-Centered” business model. Through this sharing of beliefs about our product/services externally, we can help align our values to drive clarity resulting in increased engagement, loyalty and customer feedback.



X Topic Abstract

The digital world has completely changed the rules of engagement in favor of customer and businesses must change their strategy to reflect the change.


Digital disruption with maximum impact can be summarized in two key points:

• Low Barrier to entry for business: The fixed cost to start a business including real estate, TV ad budget, negotiations with retailer, shopper marketing etc has gone down drastically.

• Instant Gratification: The world of marketing funnel has been disrupted completely. The customer may see a product from a brand first time on Instagram and he can check out from same ad.
These have led to low or no cost to switch for a customer.

There are only two ways to win the loyalty:

• Provide some unique benefits which can’t be copied at same cost by competition and is valued by the specific customer segment
• Understand the customer requirement better than other and improve the relevance of the communication for the customer

For business to go ahead with either option, it needs very clear understanding on their side the value that the specific action will add for the business in the measurement model that they prioritize. This will define, how much the business can invest to win the specific customer’s loyalty.

X Topic Abstract

The marketing funnel today is incredibly noisy with fierce competition for consumers' attention. Breaking through that clutter can be daunting, confusing, overwhelming, and potentially expensive if you don't understand the key strategies to build on brand. In the end, almost every product or service will be a commodity, so creating a personality for a brand will be the key piece that stands out. This is accomplished in the exact opposite fashion as traditional marketing which is talking about a product/service features/benefits and telling that tale to the masses. Instead, marketing today is about creating an alignment with a consumer based on what THEY want to buy, not what you want to sell.

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Our Sponsors


Media Partners


               

Digital Marketing Partner




Marketing Partner




Promotional & Media Partners


    

Our Past Sponsors


Media Partner



Sponsors






Our Speakers


David Hamilton

VP, Digital Marketing

Concur


Rob Carson

Sr. Consultant - Business Design & Product Strategy

Coppei Partners


Prateek Ranjan

Global Ecommerce Strategy Lead

Facebook


Nick Garcia

Director of Sales

Entercom

Want to become a speaker Please register here Register

Our Pricing

Group of three or more(Early Bird)

USD 300

Till November 30, 2019
Group of three or more(Standard)

USD 349

Till February 13, 2020
Individual(Early Bird)

USD 409

Till November 30, 2019
Individual (Standard)

USD 499

Till February 13, 2020


Our Testimonial

FAQs

Who can attend Digital Marketing Summit in Seattle?

You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.

Why to attend Digital Marketing Summit in Seattle?

Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation

Are there any prerequisites to attend this program?

No

Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.