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Overview of the event

As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.

There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.







Facts & Figures About The Event

7 Speakers
7 Topics
50 Tickets

Conference Schedule

Digital Marketing Summit, Seattle
X Topic Abstract

B2B markets should be able to deliver demand generation through digital channels in the same way that B2C companies can, but are often inhibited by long sales cycles, misalignment with sales and partner organizations, confusion over KPIs and true marketing impact, and struggles over the value of awareness vs. demand. This session looks at a pragmatic approach to developing a full demand generation engine across digital channels in a complex B2B environment



X Topic Abstract

From Trial to Loyalty,shared experiences bring clarity to shared beliefs

As choice opens up to our user/consumers with the variety of products and services to suit their needs, how do we differentiate our ourselves (company). By looking at the 4 types of “interactors” (Early, Middle, Late, and non adopters) and comparing them to our core values, we can help shape and orchestrate their engagement by combining them into our “Co-Centered” business model. Through this sharing of beliefs about our product/services externally, we can help align our values to drive clarity resulting in increased engagement, loyalty and customer feedback.



X Topic Abstract

The digital world has completely changed the rules of engagement in favor of customer and businesses must change their strategy to reflect the change.


Digital disruption with maximum impact can be summarized in two key points:

• Low Barrier to entry for business: The fixed cost to start a business including real estate, TV ad budget, negotiations with retailer, shopper marketing etc has gone down drastically.

• Instant Gratification: The world of marketing funnel has been disrupted completely. The customer may see a product from a brand first time on Instagram and he can check out from same ad.
These have led to low or no cost to switch for a customer.

There are only two ways to win the loyalty:

• Provide some unique benefits which can’t be copied at same cost by competition and is valued by the specific customer segment
• Understand the customer requirement better than other and improve the relevance of the communication for the customer

For business to go ahead with either option, it needs very clear understanding on their side the value that the specific action will add for the business in the measurement model that they prioritize. This will define, how much the business can invest to win the specific customer’s loyalty.

X Topic Abstract

The marketing funnel today is incredibly noisy with fierce competition for consumers' attention. Breaking through that clutter can be daunting, confusing, overwhelming, and potentially expensive if you don't understand the key strategies to build on brand. In the end, almost every product or service will be a commodity, so creating a personality for a brand will be the key piece that stands out. This is accomplished in the exact opposite fashion as traditional marketing which is talking about a product/service features/benefits and telling that tale to the masses. Instead, marketing today is about creating an alignment with a consumer based on what THEY want to buy, not what you want to sell.

X Topic Abstract

Social media has become a major source of information. This creates brand loyalty. That leverage can lead to user benefits from a marketing perspective. But, how does a company translate loyalty into sales?

X Topic Abstract

In today's digital world it seems easy to roll out worldwide marketing campaigns without stepping on a plane, using your passport or even speaking the language of your target audience. While technology and the way we spread and consume information these days enables us to do all of this, let me tell you about certain pitfalls you definitely want to avoid in order to make your campaign successful on a global scale rather than becoming an overall fail.

X Topic Abstract

We are a privately-held B-Corp and have a lot of advantages over our competition in the freedom we have to work with only influencers / other brands that WE want to work with. I can share our frameworks for who / why we work with influencers & other brands.

X Topic Abstract

How to use video to enhance your commerce sales

Speaker Profile

Rick Cesari (sis-zary) has been a pioneer in Brand Response advertising since the early 90’s. He helped create the concept of “sell while you brand” and has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean, and many others. He has helped take companies like GoPro from start-up to over $1 billion in sales in just a few short years. Rick’s newest book, Video Persuasion, puts his experience with winning companies in the hands of everyday business owners, marketers, brand managers, and more. His innovative ideas around video marketing are changing the game for brands big and small alike. Today he’s focused on video marketing as a powerful tool for increasing sales and building your business. In Video Persuasion, Rick shares his best practices for influencing customers by creating and leveraging compelling stories on video. When not working, Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his lifelong goals: successfully summiting Mt. McKinley. Rick resides with his wife Martha and daughter Anna in Seattle, Washington.

Rick Cesari (sis-zary) has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Video Persuasion aims to put big brands’ proven video marketing techniques into the hands of small business owners, entrepreneurs, inventors, Amazon sellers and others. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today, sharing best practices in video marketing so you can successfully influence your customers and build your brand.

X Topic Abstract

In a time when the world is more connected than ever, yet more isolated than we have ever been, it is critical for brands to act with authenticity, articulating outcomes that matter to the ever-changing digital consumer, especially Generation Z. This session shares data and insights concerning the shifting demographics of today’s college students from first generation to adults continuing education, to remain competitive in the workforce of today.

X Topic Abstract

Data is the fuel of AI and data mining is the wind farm of this next decade – transforming search from understanding queries to understanding intent, and turning intent into actions and customer experiences. Our research shows that only 20% of today’s marketers have a high customer experience quotient (CXQ), fully understanding user intent to create their customer journey and improving their performance to increase customer engagement. For years marketers have focused on reaching the right person, with the right message, at the right time; however, to succeed in this more diverse and tech-driven environment, marketers need to create a flywheel that involves the right strategy, with the right data and the right technology in order to improve their performance and better understand intent. Learn how to reduce the growing gap between the 20% of businesses that have managed to achieve high CXQ to avoid the danger of being left behind.

Join us in this session as we discuss:
· Data on how marketers can leverage AI to understand intent
· New research from Microsoft on the customer experience quotient (CXQ)
· The concept of the marketing customer experience flywheel
· Strategies to increase customer engagement to fuel your marketing flywheel

Speaker Profile

Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for Internet Marketing Association, the Paid Search Association and the University of Idaho School of Business. For over a decade Christi has led in-house Digital Marketing teams at Microsoft, Expedia, Harry & David, and agency teams at Pointmarc and Point It. She has spent her career helping businesses solve their marketing challenges and goals through analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts each year since 2014. Additionally, Christi is a recognized keynote speaker across the globe at events such as AdWeek, CES, Mumbrella, DMEXCO, SMX, and the Digital Summit Series. She also writes for Search Engine Land, Search Engine Journal and has been published on HuffingtonPost, Venture Beat, Forbes, AdAge and MarketingProfs. When she isn’t writing or speaking she’s typically running around with her children Roy and Adelinde, and her husband Jason.

X Topic Abstract

In the last decade, the rapid and prolific evolution of digital commerce has revolutionized the shopping experience, the session will focus on how we can re-imagine the customer journey with connected experiences including demo’s and real life examples.

X Topic Abstract

Aspects to consider when one tries to "digitally market" to colleagues
- What are the digital marketing practices that work well for intranet applications?
- what are the tools / technologies we use, as well as processes for our digital marketing function (that markets exclusively within an intranet setting)?
- Case study: how did we increase audience engagement by x% in a year

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Our Sponsors


Media Partners


               

Digital Marketing Partner




Marketing Partner




Promotional & Media Partners


    

Our Past Sponsors


Media Partner



Sponsors






Our Speakers


David Hamilton

VP, Digital Marketing

Concur


Rob Carson

Sr. Consultant - Business Design & Product Strategy

Coppei Partners


Prateek Ranjan

Global Ecommerce Strategy Lead

Facebook


Nick Garcia

Director of Sales

Entercom


Bill Kaczaraba

Adjunct Professor

Seattle University


Daniela Kreiss

Head of EU Field Marketing / Amazon Incentives

Amazon


Mandy Lozano

Chief Strategy and Marketing Officer

MiiR


Rick Cesari

Chief Marketing Officer

Direct Branding, directbranding.com


Kerry Francesca Nisco, Ed.D

Assistant Vice President for Marketing and Brand Management

Seattle University


Christi Olson

Head of Evangelism

Microsoft


Ram Narayan Iyer

World Wide Digital Lead

Microsoft


Cynthia Wang

Director, Design and Digital Engagement, Market Development and Insights

IBM

Want to become a speaker Please register here Register

Our Pricing

Group of three or more(Early Bird)

USD 300

Till November 30, 2019
Group of three or more(Standard)

USD 349

Till February 13, 2020
Individual(Early Bird)

USD 409

Till November 30, 2019
Individual (Standard)

USD 499

Till February 13, 2020


Our Testimonial

FAQs

Who can attend Digital Marketing Summit in Seattle?

You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.

Why to attend Digital Marketing Summit in Seattle?

Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation

Are there any prerequisites to attend this program?

No

Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.