YouTube allows marketers to present unique content that's easy for viewers to consume and share. YouTube marketing can be an intimidating tool for brands.

Do's and Dont's of YouTube Marketing.

How to Do SEO of YouTube videos

Viral Video Marketing with intensive audience engagement

In this session we will explore how some of the world's most recognised and loved brands are delighting customers at every touch point to optimise consideration, maximise conversion and increase brand loyalty to become truly customer-centric.

We'll look at how these companies are using data-driven marketing and analytics to deliver customer-centric digital campaigns and channels that result in brand loyalty and equity.

Customer-centricity is not a new concept and is widely accepted as critical to a brand’s commercial success. However, with technology rapidly changing customer behaviour and expectations - think mobile and social - how can businesses keep up? A successful customer strategy, underpinned by the right digital technology enables a new level of personalisation and effective engagement. And as the technologies of the Fourth Industrial Revolution (Artificial Intelligence, Internet of Things and 5G) gain traction, these will enable brands to forge even richer experiences and closer relationships with their customers.

Karen Fellus is a successful marketing leader with over 20 years’ B2B experience delivering exponential commercial outcomes for large corporates, including Telstra, American Express and Westpac. Her background ranges across the whole spectrum of marketing media in B2B and channel (brand, direct marketing, digital/online/social, sponsorships, events, publications, ATL, PR, Sales enablement) and is well versed in marketing technology and Agile practices.

Karen’s core strength is in applying creative thinking to customer and market insights, delivering innovative solutions that drive cut-through in brand positioning and cross-channel communications, lift in advocacy and business growth.

As a keynote speaker, Karen recently shared her thoughts on content strategy at the 2019 B2B Marketing Leaders forum.

Augmented reality is no longer a future possibility - it’s here. Transforming the way consumers interact with brands and vice versa, augmented reality presents multiple opportunities for brands to generate a fairly quick and positive ROI. In this session we will discuss the many advantages and opportunities augmented reality offers while critically analyzing some of the augmented reality initiatives of big brands.

Entreprenuer by heart, senior marketing & sales executive by profession. Love people and the process of investigating & understanding what makes people tick in order to craft and develop marketing and sales initivatives with positive outcome. Big believe in all things content and communication to get a desired result. Highly experienced in developing ROI driven complex customer acquisition and retention strategies across online channels utilizing cutting edge technologies. I think AI & AR present tremendous opportunities for many companies to improve ROI and maintain competitiveness.

Key strengths and specialties:
- Leadership
- Branding & messaging
- Customer conversion journeys
- Online content development & distribution
- Development of innovative digital products
- Communication & negotiation

I joined Spartans to help other companies understand, access and utilize the many advantages AR & Ai technologies have to offer when it comes to enhancing customer experience, creating unique ROI driven campaigns, optimize costly processes and gain more actionable insights.

In today's highly technology and performance driven reality, companies need to constantly innovate and provide ROI. I've personally founded an international marketing agency, managed marketing departments with millions of dollars in monthly budgets and helped many businesses implement new innovative technologie - all of these had one common trait involved - generating positive ROI.