The project was to understand the customer dynamics for the roadside assistance program including the loyalty and reward program strategy and identify clear, actionable insights across the east vs. west region by analyzing over 15000+ data feeds from Twitter, Facebook, Blogs, etc. The project used machine learning algorithms to analyze the unstructured data into business insights presented on Spotfire and Tableau.

Pranav is a Senior Manager and part of the leadership team for Decision Analytics in TAS. He has over 11 years as an experienced leader in sales analytics, social media listening and analytics and management consulting. He has worked on engagements across wide range of industries and with numerous clients with development of business analytics strategy for leveraging data to identify new sales opportunities. As a leader within the analytics practice of EY, he leads opportunities to engage with clients on leveraging Business Analytics solutions such as social listening and engagement, data extraction and transformation, visualization analytics and building the next-gen Analytics capabilities. In the recent few months, Pranav has lead the development of EY’s innovative social listening, logo identification and image recognition platform – unspokEYn.

Curating specific marketing / touchpoints for B2B/B2G clients has been an essential starting phase four our core business. Our customers / stakeholders are reliant on industry specific content (new legislative proposals or changes in government) that affect their short and long term goals. Being consistent in the production, both in quality and quantity of content, aids in reputation management, conversion and reduction of churn. We use every open data source to consistently engage with our leads and customers to ensure their content is curated and tailored to their information needs.

Influencer marketing continues to evolve and change right along with the digital landscape. And what worked yesterday, may not work today. This presentation will cite not only real life examples and case studies, but will also discussion that influencer evolution – both from the point of view of the companies looking to hire influencers, to the influencer’s relationships with their audiences. We’ll touch on what to look for when hiring an influencer, and the metrics you should be using to track the effectiveness of the engagement.

Tawnya Zwicker is the Senior Marketing Manager, BMO for Women, and is responsible for developing innovative digital, social, and content strategies to engage, educate, and acquire women investors and business owners.

The majority of her career has been spent in the financial services industry in increasingly senior communications and marketing roles, but her diverse background includes telecom, not-for-profit, and consulting roles. To this day, her favourite thing is seeing a campaign she worked on come to life.

While she is well-versed in the role of customer data in analytics in developing strategic, research-backed campaigns, her storyteller nature lights up when this research is backed by beautiful creative, and well-written content.

I will focus my talk on the lens of location-based marketing and use lots of video case studies and new research data

Asif, a proud Canadian, is a veteran tech start-up, business-development and marketing entrepreneur with nearly 20years experience. He is currently focused on working as a consultant, speaker and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association - an international group dedicated to research and education in the space.
Prior to launching The LBMA, Asif has worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom &Dreesman and L’Oreal. You can catch Asif’s weekly video podcast - This Week In Location-Based Marketing every Wednesday
An avid technology evangelist, Asif also holds degrees in economics and management sciences from the University of Waterloo, writes a weekly column forwww.streetfightmag.comand can be found on Twitter @AsifRKhan

With big budgets, it feels like a lot can get done with digital marketing, but what about a budget of under $5000 to get results? In a workshop led by Chief Executive Schmoozer, Zoe Share, this is what the Schmooz Media team does every day. Instead of focusing on vanity metrics that have little to do with your businesses bottom line, this talk will focus on sharing real client success stories (and challenges) that break barriers, help you to find your businesses' voice on social media and plan ways to get meaningful business results

Social media and the content that drives it have gone from fun distractions to necessary channels of communication. As a result, we are bombarded with lots of content and lots of noise.
How do we as organizations and individuals, navigate this fast-paced and dynamic social media environment? How can we leverage social media content for our organizational objectives? How can we be heard above all the noise? How do we determine ROI? What are the best practices to ensure success with content marketing and social media?
With the proper approach individuals and organizations can find the right content for their target audiences, support their sales strategies, and drive both engagement and impact.
This interactive session will examine the current social media and content marketing landscape, trends, and how to evaluate and manage your content marketing efforts in an efficient and scalable way.
By sharing best practices and case examples, this session will provide the critical steps to establish and build your reputation as a resource for valuable, informative, and helpful content and support your sales and marketing efforts.

By the end of this session you will:
Have a deeper understanding of the current social media landscape, trends and more, specifically related to content
Know how to evaluate content, manage content curation, and use content to engage prospective and current clients
Learn best practices for establishing and building your personal brand and thought leadership

Andrew Jenkins has provided social media strategy and social selling services to numerous mid to large enterprises such as CIBC, Royal Bank of Canada, BMO Nesbitt Burns, National Bank, Sirius XM Canada, the Globe and Mail, World Vision Canada, and the Aga Khan Foundation. He has spent the last twenty years working in Information and Communication Technology (ICT) spanning social media, wireless, and e-business. He holds a BA in Economics from Laurentian University, a BFA in Film Production from York University, and an MBA from the Rotman School of Management at the University of Toronto. He also taught entrepreneurship at OCAD University and currently teaches Digital Strategy at the University of Toronto’s School of Continuing Studies. Andrew speaks internationally about the social and digital landscape. His entrepreneurial efforts have been featured in the Toronto Star and by LinkedIn Canada as one of their success stories.

It’s an incredibly exhilarating time in history to run a business and manage a career. We are experiencing technological advances at a speed and scale previously unimagined. Ever-evolving social media platforms allow for a level of connectedness and engagement that is both overwhelming and invigorating. Opportunity is everywhere. But, it doesn’t always feel that way. That’s because in this ‘reorg world’ we are likely to be losing or changing our jobs every 2 – 3 years. The marketing and advertising industries are particularly vulnerable. Never has it been more important to take control and manage your own career.In this session we’ll talk about how!

What should a digital marketer focus on to build and report Revenue Focused Demand Generation? Key highlights of digital marketing best practices for B2B professional IT services. The need for specialized focus, checkpoints, monitoring and retrospectives. Keeping DM objectives "SMART", and forecasting and measuring returns