As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
Innovate or die. You read it in the headlines, you hear it in start-up podcasts. Businesses are evolving at a rapid pace. To keep up, companies must identify and kill bad ideas immediately. We see brands looking for different ways to continuously pioneer new models of innovation. One thing that remains the same, is the power of marketing and the brand’s influence remains a key component for keeping clients happy. The consumer is a moving target. What are organizations doing to stay in touch with their target market, in real-time. It’s easy to get distracted by technologies, organizations need to use technology to enable marketers to better understand and keep up with the VERY smart consumer.
As CEO of Jones Media, Cathy Fernandes fuses the values and visions of a national digital sales organization with a passion to encourage and educate young people. With national experience in building digital sales and executing massive changes in the publishing landscape, Cathy has been an integral part in how organizations adapted over the years. She is an authority in market trends and consumer behaviours, as noted on the many panels and events she’s spoken on. Cathy was born and raised in Toronto, Canada and got her professional start at Rogers Media in sales. Her work history is impressive as she built her way up the media corporate ladder, successfully becoming VP at Rogers, National Sales at Quebecor Media and President & COO at Zoom Media Canada. Her extensive experience and learnings guided her to build her own company, Jones Media in 2013.
Curating specific marketing / touchpoints for B2B/B2G clients has been an essential starting phase four our core business. Our customers / stakeholders are reliant on industry specific content (new legislative proposals or changes in government) that affect their short and long term goals. Being consistent in the production, both in quality and quantity of content, aids in reputation management, conversion and reduction of churn. We use every open data source to consistently engage with our leads and customers to ensure their content is curated and tailored to their information needs.
Influencer marketing continues to evolve and change right along with the digital landscape. And what worked yesterday, may not work today. This presentation will cite not only real life examples and case studies, but will also discussion that influencer evolution – both from the point of view of the companies looking to hire influencers, to the influencer’s relationships with their audiences. We’ll touch on what to look for when hiring an influencer, and the metrics you should be using to track the effectiveness of the engagement.
Tawnya Zwicker is the Senior Marketing Manager, BMO for Women, and is responsible for developing innovative digital, social, and content strategies to engage, educate, and acquire women investors and business owners.
The majority of her career has been spent in the financial services industry in increasingly senior communications and marketing roles, but her diverse background includes telecom, not-for-profit, and consulting roles. To this day, her favourite thing is seeing a campaign she worked on come to life.
While she is well-versed in the role of customer data in analytics in developing strategic, research-backed campaigns, her storyteller nature lights up when this research is backed by beautiful creative, and well-written content.
I will focus my talk on the lens of location-based marketing and use lots of video case studies and new research data
Asif, a proud Canadian, is a veteran tech start-up, business-development and marketing entrepreneur with nearly 20years experience. He is currently focused on working as a consultant, speaker and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association - an international group dedicated to research and education in the space.
Prior to launching The LBMA, Asif has worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom &Dreesman and L’Oreal. You can catch Asif’s weekly video podcast - This Week In Location-Based Marketing every Wednesday
An avid technology evangelist, Asif also holds degrees in economics and management sciences from the University of Waterloo, writes a weekly column forwww.streetfightmag.comand can be found on Twitter @AsifRKhan
With big budgets, it feels like a lot can get done with digital marketing, but what about a budget of under $5000 to get results? In a workshop led by Chief Executive Schmoozer, Zoe Share, this is what the Schmooz Media team does every day. Instead of focusing on vanity metrics that have little to do with your businesses bottom line, this talk will focus on sharing real client success stories (and challenges) that break barriers, help you to find your businesses' voice on social media and plan ways to get meaningful business results
Social media and the content that drives it have gone from fun distractions to necessary channels of communication. As a result, we are bombarded with lots of content and lots of noise.
How do we as organizations and individuals, navigate this fast-paced and dynamic social media environment? How can we leverage social media content for our organizational objectives? How can we be heard above all the noise? How do we determine ROI? What are the best practices to ensure success with content marketing and social media?
With the proper approach individuals and organizations can find the right content for their target audiences, support their sales strategies, and drive both engagement and impact.
This interactive session will examine the current social media and content marketing landscape, trends, and how to evaluate and manage your content marketing efforts in an efficient and scalable way.
By sharing best practices and case examples, this session will provide the critical steps to establish and build your reputation as a resource for valuable, informative, and helpful content and support your sales and marketing efforts.
By the end of this session you will:
Have a deeper understanding of the current social media landscape, trends and more, specifically related to content
Know how to evaluate content, manage content curation, and use content to engage prospective and current clients
Learn best practices for establishing and building your personal brand and thought leadership
Andrew Jenkins has provided social media strategy and social selling services to numerous mid to large enterprises such as CIBC, Royal Bank of Canada, BMO Nesbitt Burns, National Bank, Sirius XM Canada, the Globe and Mail, World Vision Canada, and the Aga Khan Foundation. He has spent the last twenty years working in Information and Communication Technology (ICT) spanning social media, wireless, and e-business. He holds a BA in Economics from Laurentian University, a BFA in Film Production from York University, and an MBA from the Rotman School of Management at the University of Toronto. He also taught entrepreneurship at OCAD University and currently teaches Digital Strategy at the University of Toronto’s School of Continuing Studies. Andrew speaks internationally about the social and digital landscape. His entrepreneurial efforts have been featured in the Toronto Star and by LinkedIn Canada as one of their success stories.
Use this opportunity to improve the visibility of your organization
Avail instant sponsorship at just USD 2000
Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal
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Group of three or more(Early Bird)
Till June 27
Group of three or more(Standard)
Till August 30
Till July 30
Till August 30
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IBM UK Ltd
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It was a very worthwhile conference
Round Table was very helpful
Enjoyed the Interaction
All Presentations were Great. Very Informative
Presentations had good content
Who can attend Digital Marketing Summit in Toronto?
You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.
Why to attend Digital Marketing Summit in Toronto?
Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.
What will you learn about?
Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation
Are there any prerequisites to attend this program?
Do I need to register for the event?
Yes, all conference attendees must register in advance to attend the event.