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Overview of the event

MarTech Innovation Conclave (01 November, 2019)

A marketing technology stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Often, the focus of marketing technologies is to make difficult processes easier, and to measure the impact of marketing activities and drive more efficient spending.

Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with Martech, since digital by its very nature is technologically-based. The MarTech Innovation Conclave will help you in learning how to plan stuff, tech set up and campaign using marketing tech platforms.

Facts & Figures About The Event

8 Speakers
8 Topics
100 Tickets

Conference Schedule

MarTech Innovation Conclave, Melbourne (01 November, 2019)
X Topic Abstract

The key to improving your marketing ROI is ongoing measurement of marketing results and adjustment to your marketing campaigns. Measuring the ROI of marketing campaigns will help you uncover what works and what doesn't so you can scale or optimize performance. This has been a challenge for Marketers for some time now and the famous saying lives on “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922)
Enter the game changer Augmented Reality
Augmented Reality (AR) is the future of marketing as it applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to transform how we interact with the world around us.
Although the technology might be relatively new and applications are being deployed all the time, one of the benefits of AR is that the proof of the return on investment (ROI) is fairly immediate, as long as it’s planned and executed correctly. But brands must ensure the focus is ultimately on what will improve customer engagement, increase sales conversions and promote long term loyalty.
Originally developed to train military personnel, augmented reality is widely seen as the next big thing in a wide range of different industries, including medical, automotive and, of course, consumer retail. In fact, the latest forecasts show that the global market for AR products is expected to surge 80% to $165 billion by 2024, according to Global Market Insights.

Speaker Profile

Michael Mikhail is the Director of ROI future solutions a Melbourne based consultancy that helps today’s business owners navigate towards implementing the best practices in critical business areas of Marketing, Sales, IT and Customer Service that generates positive ROI. Michael is also currently the Territory Executive - Southern Region for Western Union; Fortune 500 listed (NYSE: WU) a global leader in cross-border, cross-currency money movement. Who pioneer, innovate and develop new ways to send money through digital, mobile, and retail channels.
Before this Michael spent more than15 years in Sales and Marketing roles working with brands such as Nissan Australia, Telstra, New Corporation, LUMO, SME, and sole traders. Helping them integrate new sustainable business systems that generate successful Marketing & Sales plans that are backed up by clear and actionable data that deliver a continuous path for ROI to be measured in any business.

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at,

Our Sponsors

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Our Speakers

Michael G Mikhail


ROI future solutions

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Our Pricing (Any One Day)

Group of three or more(Early Bird)

AUD 362

Till October 01
Group of three or more(Standard)

AUD 434

Till November 01
Individual(Early Bird)

AUD 577

Till October 01
Individual (Standard)

AUD 722

Till November 01

Our Testimonial


Who can attend MarTech Innovation Conclave in Melbourne?

MarTech Innovation Conclave attendees are the movers and shakers influencing the growth and success of their company’s digital marketing — and the future landscape of the digital economy. They come from a wide variety of companies and organizations — including national brands, CPG, agencies, service providers, technology pioneers, B2B providers, associations & nonprofits, startups, and much more.

Designations include- Chief Marketing Officers, Chief Digital Officers, Chief Marketing Technologists, Chief Marketing Technology Officers, Chief Strategy Officers, Chief Innovation Officers, Chief Experience Officers, Chief Customer Officers, VP/Director Marketing, VP/Director Technology, VP/Director Digital Marketing, VP/Director Digital Strategy, VP/Director Customer Intelligence, VP/Director Marketing Technology, VP/Director Marketing Innovation, VP/Director Marketing Operations, VP/Director Marketing Analytics, VP/Director Demand Generation, VP/Director Growth, VP/Director Product Marketing, VP/Director CRM, VP/Director E-commerce, and the list goes on.

Why to attend MarTech Innovation Conclave in Melbourne?

Understand the state of development of Marketing Automation technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by MarTech Innovation technologies. Using MarTech Innovation as a tool for innovation across your organisation

Are there any prerequisites to attend this program?


Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.