The key to improving your marketing ROI is ongoing measurement of marketing results and adjustment to your marketing campaigns. Measuring the ROI of marketing campaigns will help you uncover what works and what doesn't so you can scale or optimize performance. This has been a challenge for Marketers for some time now and the famous saying lives on “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922)
Enter the game changer Augmented Reality
Augmented Reality (AR) is the future of marketing as it applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to transform how we interact with the world around us.
Although the technology might be relatively new and applications are being deployed all the time, one of the benefits of AR is that the proof of the return on investment (ROI) is fairly immediate, as long as it’s planned and executed correctly. But brands must ensure the focus is ultimately on what will improve customer engagement, increase sales conversions and promote long term loyalty.
Originally developed to train military personnel, augmented reality is widely seen as the next big thing in a wide range of different industries, including medical, automotive and, of course, consumer retail. In fact, the latest forecasts show that the global market for AR products is expected to surge 80% to $165 billion by 2024, according to Global Market Insights.

Michael Mikhail is the Director of ROI future solutions a Melbourne based consultancy that helps today’s business owners navigate towards implementing the best practices in critical business areas of Marketing, Sales, IT and Customer Service that generates positive ROI. Michael is also currently the Territory Executive - Southern Region for Western Union; Fortune 500 listed (NYSE: WU) a global leader in cross-border, cross-currency money movement. Who pioneer, innovate and develop new ways to send money through digital, mobile, and retail channels.
Before this Michael spent more than15 years in Sales and Marketing roles working with brands such as Nissan Australia, Telstra, New Corporation, LUMO, SME, and sole traders. Helping them integrate new sustainable business systems that generate successful Marketing & Sales plans that are backed up by clear and actionable data that deliver a continuous path for ROI to be measured in any business.